The future of our food supply is increasingly global and connected, which is re-inventing the conversation between our clients and their consumers.
Consumers care deeply about the ingredients they purchase—from local origin to sustainable design. They are better informed. They expect new product innovations, strict food safety controls, responsible brand promises and social experiences. Big Data and social media (used responsibly and strategically) offer new visibility into these customers, their likes and dislikes and an opportunity to engage them in targeted conversations.
Shaping the future of food and beverage law
Entirely new opportunities are emerging for food and beverage businesses. But there are new risks too —from labeling and advertising litigation, to compliance with export controls and immigration reform. We take the bigger picture perspective with a unique and holistic industry focus—from farm to factory to table.
Nixon Peabody helps clients monetize their brands, navigate food safety laws, make profitable investments, protect human capital, anticipate legislative changes, embrace sustainability and globalize the supply chain.
Together with our clients, we are working to grow the successful food, beverage and agriculture brands of the future.
We work with
Manufacturers of consumable goods—from the world’s leading premium wine company, to the largest bakery company in the U.S., to start-up brands selling products at your local grocer. Many multi-generation, family-owned businesses.
Packaging and logistics—multinational packaging, processing and transportation businesses serving the food and beverage sectors
Agribusinesses—from an innovative dairy co-operative, to one of the world’s largest cooking oil producers
Retail—from the top large U.S. grocery chain, to online purveyors of food and beverage products
Franchises—from fast-casual restaurants to coffeehouse chains
Sources of capital—banks and funds across the capital structure—from mezzanine debt to venture capital to private equity—that invest in food, beverage and agriculture businesses