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Chief Marketing Officer Joins Nixon Peabody LLP; Mark T. Greene, Ph.D., Has More Than Twenty Years Of Experience In Legal MarketingWashington, DC. National law firm, Nixon Peabody LLP, announces that Mark Greene has joined the firm as chief marketing officer. Dr. Greene will be based in the firm’s Washington, DC, office. He has been working in legal marketing since 1984. He joins Nixon Peabody from O’Melveny & Myers, where he directed practice development and market research. 4/3/2007 John Gerhard, executive director of Nixon Peabody, said, “As the landscape for legal services becomes more competitive, marketing has evolved into an essential, strategic business function. Mark Greene has great strength and experience in legal marketing. He is considered by many to be an industry marketing pioneer and leading innovator. We are delighted to welcome him to our organization.” Dr. Greene brings the best marketing practices of global corporations to the legal industry with an approach to marketing strategy and tactics rigorously based on information and research. He has conducted extensive market research for the AmLaw 100. He is experienced in brand strategy, cross-selling, client team development and implementation, and the use of technological tools for marketing purposes. Dr. Greene has founded two companies— Market Intelligence, which was successfully sold, and Brand Research, which continues to operate. Dr. Greene served for five years on the national board of the Legal Marketing Association (LMA). He also regularly authors articles about legal marketing. He received his undergraduate degree from Case Western Reserve University. He holds a master’s degree in classics and a doctorate degree in research methods, both from the University of North Carolina. About Nixon PeabodyNixon Peabody LLP is one of the largest law firms in the United States. With 700 attorneys collaborating across 15 major practice areas in 17 office locations, including Boston, Chicago, Los Angeles, New York City, Rochester, San Francisco, and Washington, DC, the firm’s size, diversity, and advanced technological resources enable it to offer comprehensive legal services to individuals and organizations of all sizes in local, state, national, and international matters. Nixon Peabody has been recognized by FORTUNE magazine as one of its “100 Best Companies To Work For®” in 2007 for the second consecutive year. The firm has also been named to the Human Rights Campaign Foundation’s 2007 “Best Places To Work For GLBT Equality” list. |
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