What’s trending on NP Privacy Partner

October 04, 2019

NP Privacy Partner

Author(s): Jenny L. Holmes, Justin S. Smith

The difference between adverts and badverts, Facebook throws the book at thousands of app developers and more. Here’s what’s trending in data privacy and cybersecurity.

Consumer Privacy

Adverts or badverts: The difference, though important, may be difficult to discern

A “badvert” is a false advertisement that has been coded to redirect the user to malicious content. Known as maladvertising in the infosecurity community, badverts generate revenue for the attacker by redirecting the user to a page that delivers genuine advertisements that the coders behind the original, legitimate advertisement did not otherwise intend the user to see.—Wesley Gangi

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Your business may be liable for years-old website images

Written policies and procedures to ensure timely and proper use of images on your website is a recommended best practice.—Troy K. Lieberman

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Social Media

Facebook throws the book at thousands of app developers for failing to comply with its privacy policy

Facebook has suspended tens of thousands of applications (“apps”) as a result of its ongoing investigation, which began in March 2018 following the Cambridge Analytica controversy.—Jenny L. Holmes

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The fight against robocalls

In 2018, in the United States alone, there were 47.8 billion robocalls, an increase of 56.8% over 2017. The U.S. Federal Communications Commission (FCC) receives 200,000 complaints each year reporting robocalls—the largest consumer complaint that the agency deals with regularly. As such, the FCC has made combatting unlawful robocalls and Caller ID spoofing its top consumer protection priority.—Justin Smith

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The foregoing has been prepared for the general information of clients and friends of the firm. It is not meant to provide legal advice with respect to any specific matter and should not be acted upon without professional counsel. If you have any questions or require any further information regarding these or other related matters, please contact your regular Nixon Peabody LLP representative. This material may be considered advertising under certain rules of professional conduct.

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