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11.10.20

Using IP to stop counterfeiters before they start

BY , Jennette W. Psihoules

The value of any brand relies heavily on its ability to prevent nefarious use of its trademarks, service marks, and logos, and preclude others from unfairly trading off of the goodwill and reputation of the brand. Effectively utilizing institutional safeguards and common practice tools against bad actors can be a company's best weapon against brand erosion. Our presentation highlights the tips, tricks, and best practices of how to use IP to stop counterfeiters around the world.

 

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Alexis P. Grilli

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Jennette W. Psihoules

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