Focused Branding: Why it's important for attracting investors

Date: October 15, 2013

Time: 7:30–10:00 a.m. Eastern

Location: Cambridge Innovation Center, 1 Broadway, 5th Floor, Cambridge, MA 02142

Is your brand missing the mark when it comes to attracting capital?

Please join us for an interactive discussion about best practices for building strong brands, what investors and acquirers look for in a brand, and what business executives can do to ensure that they have an effective brand strategy in place that will attract capital. Our panel of experts will include experienced private equity investors and serial entrepreneurs who have built and/or sold successful brands. Breakfast will be served during this event.

Topics covered will include:

  • How to choose a brand that will become a valuable asset
  • Effective brand extension strategies that can increase brand equity
  • What investors look for when evaluating a brand
  • Strategies successful entrepreneurs employ to grow their brand
  • Why consistency is key when it comes to branding

Panelists will include:

  • Mike Volpe
    Chief Marketing Officer
  • Donna Levin
    Co-Founder and V.P. of Operations
  • Rob Van Sickle
    Founder and President
    Polka Dog Bakery
  • Oliver Smith
    Managing Partner
    Forge 360°
  • Andrew Share
    Nixon Peabody LLP
  • Gina McCreadie
    Nixon Peabody LLP
  • Kristen Walsh
    Nixon Peabody LLP

Who Should Attend

CEOs, chief marketing officers, and brand managers from early and growth-stage companies, as well as private equity investors and in-house IP counsel.

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