Behind the Music—An in-depth discussion with industry insiders

Date: October 14, 2015

Time: 7:30–10:00 p.m.

Location: Musicians Institute, 6752 Hollywood Blvd., Los Angeles, CA 90028

Please join us for an interactive panel with highly regarded speakers as we discuss opportunities and challenges in the music industry. Each of our speakers represents a different facet of the music business and will provide a unique perspective on the industry.

  • Julian Petty is an entertainment attorney and partner at Nixon Peabody LLP. Some of his music clients are Earl Sweatshirt, Estelle, Vince Staples, Pell, Freddie Gibbs, A Tribe Called Quest, and the Estate of Notorious B.I.G.
  • Ali Shaheed Muhammad is a founding member of A Tribe Called Quest and Lucy Pearl, an acclaimed producer, and host of NPR’s Microphone Check.
  • Snow Tha Product is a rapper signed to Atlantic Records. She’s released over half a dozen mixtapes and has worked with such heavyweights as Tech N9ne, Three Six Mafia’s DJ Paul, Lupe Fiasco and Too Short.
  • Steve Rifkind is a music entrepreneur, having been the founder and chairman of both Loud Records and SRC Records. He signed artists such as Wu-Tang Clan, Mobb Deep, Akon, David Banner, Melanie Fiona and Big Pun. Rifkind has also launched marketing campaigns for companies like T-Mobile, Adidas, SanDisk and Chief Executive Air, a charter jet company.
  • James Fauntleroy is a Grammy Award–winning singer, songwriter and record producer. Throughout his career he has collaborated with artists such as Jay-Z, Beyoncé, Justin Timberlake, Drake, Kendrick Lamar, J. Cole, and Big Sean, among others.
  • Adrian Scott is a radio industry veteran credited with re-establishing the legendary Los Angeles radio station 93.5 KDAY, for which he serves as Program Director. Scott also works with Live Nation as a talent booker/producer for many of its Southern California concerts, including How the West Was Won.
  • Gerrick Kennedy is an award-winning journalist covering music for the Los Angeles Times.

Join the conversation: #npmusic, @NixonPeabodyLLP


7:30 p.m. Registration
8:00 p.m. Panel discussion
9:15 p.m. Networking

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