Date: April 21, 2016
Time: Noon–1:00 pm EDT
Location: Webinar (access instructions e-mailed upon registration)
Businesses in the digital age are increasingly turning to new telecommunications technologies to interface with consumers. But many businesses do not realize that these new technologies are governed by an old law that, if ignored, could harm their business. The TCPA is a federal statute enacted in 1991 to protect consumers against invasions into their private lives by businesses using mass telemarketing technologies. At that time, those technologies included autodialers, which allow computers to place thousands of calls in rapid succession, and fax machines, which permit mass delivery of print advertisements over telephone wires.
With today’s focus on mobile and cloud-based technologies, businesses now regularly send text and instant messages to interact with consumers. The TCPA and its regulatory regime forbid the intrusive use of new and old technologies absent an applicable exception or consent of the receiving party. The statute allows consumers to collect up to $1,500 for each violation—that is, for each call made or message sent. While the class action device allows consumers to aggregate the claims of thousands of consumers, it can result in potentially ruinous liability for any business, big or small.
Join our webinar on April 21, Noon ET, where our speakers will help you understand your obligations under the TCPA. Topics covered will include:
This course is eligible for 1.0 General CLE credits. See details here.