Nixon Peabody & XLIVE Reception Series

Date: March 06, 2018

Location: Nixon Peabody, Los Angeles

Who will be the Michael Jordan of Esports? Building the Next Generation of Brand Influencers

As influencer marketing continues to rise, so does the acceptance of professional esports athletes and with that a rise in the notoriety of esports household names. With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. Brands and advertisers are allocating more ad spend to influential marketers to increase engagement. Join our panel of industry executives and influences as they discuss brand building strategies for esports, players and other influencers.


  • Jon Shieber, Senior Editor, TechCrunch (Moderator)
  • Ellie Altshuler, Partner, Nixon Peabody
  • Mike Lee, Head of Partnerships, Press X
  • Steven DeVries, Marketing Director, J!NX
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