How Millennials are Changing the Game for Consumer Products

Date: May 13, 2019

Time: 5:30–8:15 p.m.

Location: Nixon Peabody LLP, Exchange Place, 53 State Street, Boston, MA 02109

Millennials make up the largest generational population in history, and their consumer behaviors are shaping and disrupting traditional purchasing patterns within the consumer products industry. Demands for multi-channel shopping experiences, the growing trend of tailored, subscription-based e-commerce, and emotional shopping tendencies are driving brands to rethink how to brand and position their organizations. Our preeminent panel of executives from a growing national lifestyle brand, a transformative technology platform, a brand influencer, and an investor in innovative consumer brands guarantee a lively discussion on how millennials are changing the game for consumer products.

Moderated by Nixon Peabody’s Dave Martland and Chris Keefe, the panel consists of:


5:30–6:30 p.m. Check-in, social hour, appetizers
6:30–8:15 p.m. Discussion and Q&A

For more information or to register, please visit HBSAB’s website.

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