Nixon Peabody clients Brooklyn and Bailey McKnight partner with JCPenney



July 27, 2018

Chief Communications Officer
Allison McClain
amcclain@nixonpeabody.com
617-345-1128

Los Angeles, CA. Nixon Peabody clients Brooklyn and Bailey McKnight, teen entrepreneurs and YouTube stars who have amassed more than five million YouTube subscribers and more than three million Instagram subscribers, have launched an exclusive partnership with retailer JCPenney to serve as Arizona Jean Co. brand ambassadors.

The identical twin teenagers post about fashion, beauty, friends and family to their loyal fan base. Their deal with JCPenney is part of a campaign aimed at incorporating more fast-fashion and trend-right pieces into the Arizona brand, which is the retailer’s largest private collection.

The campaign includes life-size cut outs of both Brooklyn and Bailey in JCPenney stores across the country, meet-and-greet events for fans inside select JCPenney stores, and the unveiling of two custom-designed backpacks with curated Arizona product on their popular YouTube channel.

Nixon Peabody partner Ellie Altshuler, based in Los Angeles, represented Brooklyn and Bailey McKnight in the partnership with JCPenney.

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