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Staci Jennifer Riordan



Staci Riordan works with designers, manufacturers, retailers and entertainers, providing strategic, business and legal advice so they can achieve their goals. A pioneer in fashion law, Staci handles both transactional and litigation matters for companies of all sizes—from startups to publically traded multi-national companies. She is a partner in our Intellectual Property Counseling & Transactions practice and heads our Fashion Law team.  

What do you focus on?

I grew up in the fashion industry, was an executive at an apparel company and taught at a leading fashion industry institute—all prior to attending law school. My lifetime of experience in fashion is a potent tool for my clients.  This experience has not only helped me succeed, but it assists my clients’ businesses thrive in a challenging, competitive and crowded market.

Fashion

I help fashion brands adapt, innovate and stay ahead of their competition. I regularly counsel clients on the creation, use and exploitation of creative content while developing strategic growth plans aimed at brand cultivation. I understand the importance of building and sustaining a brand in the fashion industry and, as such, formulate business opportunities that enable my clients to define, manage and expand their brands via traditional media such as television, film and celebrity endorsement.

Entertainment

I work with entertainment clients to help envision, build and execute their goals, as well as help them protect their intellectual property and rights to publicity. I regularly negotiate unscripted and scripted television, motion picture, writer, music and digital content agreements, but don’t stop there. What makes me different is my ability to help my clients find ways to engage their audiences by developing the right brand extensions, using my experience and background to help them avoid costly pitfalls, and guide brands as they expand and “cross-over” from not only one entertainment area to another, but help them reach new industry areas such as fashion, digital, consumer products and beverage.

Trusted Advisor

In the courtroom or in the boardroom (or a client’s dining room), is my role as a true trusted advisor. I work with a wide variety of companies, such as well-known household names, like the Harlem Globetrotters, to up and coming companies like Houghton. Knowing your business allows me to provide cost efficient, goal oriented strategies whether for conceiving, structuring and growing your businesses or litigating disputes that often arise from day to day operations.

Legal Educator

In spring 2012, I was invited to teach the first Fashion Law course on the West Coast at my alma mater, Loyola Law School. The program was so successful that in January 2014, Loyola launched the Fashion Law Project, which is an academic center housed at Loyola, that provides a business and legal curriculum for designers, apparel industry executives and lawyers. I am an adjunct professor, teaching Fashion Law and running the Fashion Law Clinic. Further, as the Fashion Law Project’s Executive Director, I oversee the annual Fashion Law Symposium and Fashion Law Summer Intensive.

What do you see on the horizon?

The next step in the disruption of fashion will be the closing of malls and retails stores. Consumers want to spend less time in a store shopping, and instead spend their in-store time experiencing or interacting with a brand. Online commerce will continue to grow as technology will continue to play a large role in allowing the customer to decide when and where to consume products.

Previous Experience

Prior to joining the firm, I was the chair of the Fashion Law Practice Group at two other national law firms. I was exposed to the combination of legal and business affairs as the first law clerk at fashion lifestyle brand, Guess?, Inc. I honed my researching and writing skills as an extern for California Appellate Court Justice Fred Woods. Prior to law school, I was the COO of a multimillion-dollar garment manufacturing company, overseas purchasing and production coordinator for a textile importer and converter, and taught in the entrepreneurship department of the Fashion Institute of Design and Merchandising (FIDM).

Representative matters

  • Lead trial counsel in a federal jury trial resulting in transfer of trademark to client and significant money judgement
  • Representation of a well-known celebrity in a federal court case involving the intersection of copyright laws and the right of publicity
  • Representation in a patent infringement case involving distressed denim jeans
  • Representation of a lifestyle brand in a partnership agreement with a national financial institution that included a national co-branded television commercial
  • Representation in a copyright infringement case involving fabric designs
  • Representation of a major international fashion retailer in establishing its U.S. operations, including drafting employee handbooks, negotiating and drafting marketing, advertisement and promotion agreements as well as hiring talent to endorse its brand; currently facilitating its first U.S. benefit concert
  • Representation of a well-known rap artist in a copyright infringement case involving music sampling
  • Representation of a publically traded company in launching a fashion brand as a brand extension, using its internationally known trademarks and reputation
  • Representation of a brand owner in a trademark infringement, dilution, fraud and cyberpiracy case
  • Representation of a licensor in a direct-to-retail licensing deal with a major specialty retailer
  • Representation of a celebrity in an endorsement/sponsorship deal, that included a Super Bowl commercial
  • Representation of a licensor in a fashion licensing agreement to create a diffusion line
  • Representation of a celebrity in a hybrid licensing/endorsement deal that utilized social commerce and geo location
  • Representation of a celebrity seeking both financing and a partner to start a branded clothing line
  • Representation of the fastest growing accessory retailer in establishing its own entertainment division and forming its own record label as well as event production work for a branded event including securing talent, venue and sponsorship
  • Representation of a publically traded company in launching a fashion brand using its internationally known trademarks and reputation
  • Representation of partners in negotiations and forming a new fashion business
  • Representation of lifestyle clothing fashion designer in a co-branding agreement with a well-known entertainment venue.

Publications and Presentations

  • Moderator, “Hot Trademark and Advertising Issues in the Entertainment and Sports Industries”, 2017 Annual Meeting for the ABA Forum on the Entertainment of Sports and Arts, Las Vegas, Nevada, October 7, 2017
  • Panelist, “Social Media Influencers: How to Rein Them In”, INTA Annual Meeting, Barcelona, Spain, May 23, 2017
  • Moderator and Chair, “Creative Industries Response to Political Disruption”, Loyola Law School, Los Angeles, CA, April 7, 2017
  • “My company was hacked, now what?!” Moss Adams’ Annual Meeting, Los Angeles, CA, October 19, 2016
  • “Outside the Box: Trademark and Copyright Litigation Before the ITC,” DRI Intellectual Property Litigation Seminar, Nashville, TN, May 5, 2016
  • Moderator and Conference Chair, “Technology: The Disruption Of Fashion Or The Next Big Thing?” Loyola Law School Fashion Law Project’s 2016 Fashion Symposium, Los Angeles, CA, April 15, 2016
  • “Litigation Trends Every Transactional Lawyer Needs to Know,” Black Entertainment and Sports Lawyers Association, Montego Bay, Jamaica, October 22, 2015
  • “Fashion 101: Growing Successful Fashion Brands,” CLE Presentation, Nixon Peabody LLP, October 15, 2015
  • Keynote Speaker and Conference chair: “Sketch Goes Tech: The intersection of Fashion Law and Data Privacy,” Loyola Law School Fashion Law Project’s 2015 Fashion Symposium, Los Angeles, CA, March 27, 2015
  • “Project Runway: The Intersection of Fashion Law and Entertainment,” Harvard Law School, November 20, 2014
  • “Fashion Law & the Global Runway,” Beverly Hills Bar Association, Beverly Hills, CA, October 9, 2014
  • Response To: The Most Fascinating Kind of Art: Fashion Design Protection as a Moral Right ,” Journal of Intellectual Property and Entertainment Law (April 1, 2013)
  • “Fashion Licensing: What You Need to Know to Succeed in this 350 Billion Dollar Industry,” International Trademark Association 136th Annual Meeting, Hong Kong, May 12, 2014
  • “Charting the New Frontiers of Intellectual Property Protection of Fashion Brands and Designs,” University of Hong Kong Faculty of Law, Hong Kong, May 10, 2014
  • “One Channel Does Not Fit All: The Fashion Law Implications of Omni-Channel Marketing,” Loyola Law School Fashion Project’s Fashion Symposium, Los Angeles, CA, March 22, 2014
  • Keynote Speaker, Fashion Law Symposium, University of California, Hastings College of the Law, San Francisco, CA, February 28, 2014
  • Keynote Speaker, “Fashion Tech: The Law of Fashion in a Digital Marketplace,” Howard University School of Law’s Fashion Law Week, Washington, DC, February 26, 2014
  • Moderator, “Crafting Hollywood: How Costume Designers and Wardrobe Stylists Source Characters,” MAGIC, February 19, 2014
  • Keynote Speaker, “The Future of Fashion Law: Blurring the Seams Between the Academy and the Runway,” Virginia Journal of Law and Technology, Charlottesville, VA, February 7, 2014
  • Panelist, Above The Law Fashion Law Forum, Above the Law and Recommind, Los Angeles, CA, November 12, 2013
  • “From Sketch to Success: How To Turn Your ‘Great Idea’ Into a Global Brand,” Los Angeles, CA, October 2, 2013. Moderator, “Fashion Licensing: The Pathway to Growth,” Las Vegas, NV, August 20, 2013
  • Moderator, “Visual Culture: The Aesthetics and Art of Engagement,” West Hollywood, CA, April 24, 2013
  • “The Blonde, the Red Shoe, the Round-Cornered Rectangles: Debating the Frontiers of Trade Dress Law,” 28th Intellectual Property Law Conference, Arlington, VA, April 4, 2013
  • Presenter, FashInvest Capital Conference, New York, NY, December 8, 2012.
  • Speaker, “Fashion + Law + Business: The USA Inspiration,” Fashion Law Brazil 2012, Rio de Janeiro, Brazil, November 30, 2012
  • Panelist, “Dressing Up IP: Copyright, Trademark, Contract, and Licensing Issues in Fashion, Retail and Apparel,” Beverly Hills Bar Association, IP and New Media Section, Beverly Hills, CA, October 11, 2012
  • Speaker, “How to Use Social Media for Professional and Client Development,”  Practising Law Institute, San Francisco, CA, May 2, 2012
  • Speaker, “Fashioning Your Legal Career: Practical Advice From Fashion Law Practitioners,” Loyola Law School, Los Angeles, CA, April 9, 2012
  • Presenter, l.a.textile—Los Angeles International Textile Show, Los Angeles, CA, March 30, 2012
  • Presenter, “Multiplatform Diversification of Assets: What Is It and Why Your Fashion Brand Needs It,” GlobalTex International, Los Angeles, CA, March 28, 2012
  • Panelist, Penn Intellectual Property Group Annual Symposium: Fashion Law, University of Pennsylvania, Penn Intellectual Property Group Annual Symposium, Philadelphia, PA, March 20, 2012
  • Speaker, “On the Heels of the Week: The State of Fashion Protection,” New York State Bar Association, New York, NY, March 1, 2012
  • Speaker, “Fashion Faux Pas: Congress Fashioning More IP Laws,” USC Gould School of Law, Los Angeles, CA, February 2, 2012
  • Speaker, “How to Join the Fashion Law Movement,” Loyola Law School, Los Angeles, CA, January 26, 2012
  • Presenter, FashInvest Capital Conference, New York, NY, December 7, 2011.
  • Panelist, “Biz: Designers & Big Retailer Collaborations: Yea or Nay?” MAGIC Trade Show, Las Vegas, NV, August 23, 2011
  • Host, Licensing International Expo, The World’s Brand and Property Marketplace, Las Vegas, NV, June 14–16, 2011

Most influential women lawyers in Los Angeles

Los Angeles Business Journal | April 24, 2017

The Los Angeles Business Journal named Los Angeles IP counseling and transactions partner and fashion practice leader Staci Riordan as one of the Most Influential Women Lawyers.

5 keys to high court’s cheerleader uniform ruling

Law360 | March 22, 2017

Los Angeles IP counseling and transactions partner and fashion practice leader Staci Riordan is quoted in this article about the U.S. Supreme Court’s recent 6-2 decision regarding copyright law and decorative elements on cheerleading uniforms.

Education conscious people

Fashion Consciousness Magazine | February 10, 2017

Los Angeles IP counseling and transactions partner and fashion practice leader Staci Riordan is featured in this story that focuses on her work in fashion law.

Justices struggle with cheerleader uniform case that holds big implications for fashion

Forbes | October 31, 2016

This story discusses a Supreme Court case about whether design elements on a cheerleader uniform can have intellectual property protection. Los Angeles partner and fashion practice leader Staci Riordan talks about the potential impact of this case on the fashion industry.

Feud in fashion

Los Angeles Business Journal | October 28, 2016

Los Angeles partner and fashion practice leader Staci Riordan is quoted in this article about SCOTUS case Star Athletica v. Varsity Brand, which could have major implications for the Los Angeles region’s fashion industry.

The Styled Side: Style and Legal Hurdles at the Olympics

KPCC-FM (NPR Los Angeles affiliate) | August 10, 2016

Los Angeles IP counseling and transactions partner Staci Riordan is quoted in this article about controversies surrounding corporate sponsorships at the 2016 Summer Olympics.

Forget Khakis: Law Firms Take Casual to the Next Level

Law360 | July 13, 2016

Los Angeles partner and fashion practice leader Staci Riordan is quoted in this article that discusses how lawyers are embracing trendier business-casual wear as the new workday dress code.

Loyola Event Tackles the Legal Risks of Social Media, Technology and Advertising

California Apparel News | April 21, 2016

Los Angeles partner Staci Riordan is quoted in this article about a panel discussion that she moderated at Loyola Law School in Los Angeles on the topic of legal ramifications of the continuous evolution of technology on the fashion industry.

4 Ways Fashion Brands Trip On The Oscars Red Carpet

Law360 | February 25, 2016

Los Angeles partner and Fashion practice group leader Staci Riordan is quoted in this story about the four biggest legal landmines for fashion brands to avoid when celebrities wear their designs on the Oscars red carpet this Sunday.

Can Discount Prices Get Retailers Into Trouble?

Apparel News | January 21, 2016

Los Angeles partner and Fashion practice group leader Staci Riordan provides third-party commentary in this piece about an increasing number of class-action lawsuits against big-name department stores over markdowns allegedly made on “false” original prices.

Notorious B.I.G. estate gets copyright infringement lawsuit tossed

Reuters | December 23, 2015

Nixon Peabody is mentioned in this feature article for our representation of Warner Music Group, EMI Music Publishing, Big Poppa Music, Bad Boy Records and the estate of The Notorious BIG. Our team—led by partners Staci Riordan and Julian Petty—won a dismissal of copyright infringement claims involving BIG’s 1994 debut album. Associates Neal Gauger and Seth Berman were part of the legal team. Click here to read the full article.

Warner, Notorious BIG Estate Duck Songwriter's IP Suit

Law360 | December 22, 2015

Partners Staci Riordan and Julian Petty and associates Neal Gauger and Seth Berman are mentioned in this article for their representation of Warner Music Group, EMI Music Publishing, Big Poppa Music, Bad Boy Records and the estate of Notorious BIG in a case focused on alleged copyright claims involving BIG’s 1994 debut album. Staci provides commentary. Click here to read the full article.

Sneaker Wars: Converse vs. New Balance

Boston Magazine | December 01, 2015

Los Angeles partner and leader of our Fashion practice Staci Riordan is included in this feature story on how the footwear industry is dealing with intellectual property lawsuits.

Your Working Life with Staci Riordan

Your Working Life | December 01, 2015

Los Angeles partner and leader of the firm’s Fashion industry team Staci Riordan is profiled in this podcast. Your Working Life is a series that features thought-leaders and influencers in the career and personal growth arena. Staci talks about her passion for fashion and getting into fashion law.

RevoLaze Drops Lawsuit Against Hennes & Mauritz

California Apparel News | October 08, 2015

Los Angeles partner and leader of our fashion practice Staci Riordan is quoted in this article discussing a dropped legal action against her client, fashion retailer Hennes & Mauritz (H&M). Staci is quoted in the piece expressing H&M’s confidence that the retailer would have won the lawsuit as it did not infringe on RevoLaze’s laser technology used to distress jeans.

Are Patent Trolls Taking Over the Fashion Industry?

Fortune | October 07, 2015

Partner and leader of the firm’s fashion team Staci Riordan provides commentary in this feature story discussing how the fashion industry—especially textile companies—are dealing with copyright infringement lawsuits.

Fashion Week gets down to business with show, expert

Democrat & Chronicle | September 29, 2015

Los Angeles partner and leader of the firm’s Fashion team Staci Riordan is featured in this column on the legal side of the fashion industry.

Brand Building With a Legal Foundation at Loyola's Summer Fashion Law Program

California Apparel News | July 30, 2015

Los Angeles IP Counseling & Transactions partner and leader of the firm’s Fashion practice Staci Jennifer Riordan is included in this article about Loyola Law School’s Fashion Law Summer Intensive. Staci is the executive director of the Fashion Law Project at Loyola and teaches not only fashion entrepreneurs and executives, but also attorneys who represent fashion-industry clients as well as current law students.

Study Break: Learn fashion law with Loyola Law School

FashInvest | July 24, 2015

This coverage highlights Loyola Law School’s Fashion Law Summer Intensive program focused on what companies need to do in order to develop a brand narrative and all the legal elements necessary to carry that story forward. The program is part of The Fashion Law Project whose executive director is Los Angeles partner and leader of the fashion law practice Staci Riordan. In addition to Staci, Ellie Altshuler and Julian Petty are on the faculty as well.

At Loyola L.A., a Fashion-Conscious Clinic

National Law Journal | May 18, 2015

The Fashion Law Clinic at Loyola Law School, Los Angeles, is the center of this feature story. The article highlights this first-of-its-kind clinic and notes Los Angeles partner and leader of the firm’s fashion practice Staci Riordan as the creator. Staci and students who have gone through the clinic are quoted throughout the piece.

The Changing Landscape: Looking Forward Through a New Lens

Loyola Lawyer | January 01, 2015

Los Angeles IP Counseling & Transactions partner Staci Jennifer Riordan, leader of the firm’s Fashion practice, is profiled among other attorneys carving out busy practices in new areas of the law.

Top IP Firms Hired To Fight Converse TM Blitz

Law360 | December 23, 2014

Los Angeles IP Counseling & Transactions partner Staci Jennifer Riordan is noted among the “veritable who's who of elite intellectual property” attorneys and firms representing dozens of major companies for allegedly copying Converse’s iconic Chuck Taylor.

2014 Newsmakers: Staci Riordan and The Fashion Law Project

California Apparel News | December 11, 2014

Los Angeles IP Counseling & Transactions partner Staci Jennifer Riordan is featured as a “2014 Newsmaker” in this article on The Fashion Law Project, a collection of classes dealing with the peculiarities of the fashion business that Loyola Law School now offers.

Novelty Textile Wins Major Case Over Fabric Design Copyright

California Apparel News | November 26, 2014

Los Angeles IP Counseling & Transactions partner Staci Jennifer Riordan provides commentary in this article on fashion copyright infringement.

Contact

Staci Jennifer Riordan

Partner
Leader, Fashion Practice

Los Angeles

Phone: 213-629-6041


Fax: 844-722-9604

Loyola Law School, J.D.

Emory University, B.A.

California

U.S. Court of Appeals, Ninth Circuit

U.S. District Court, Central District of California

U.S. District Court, Eastern District of California

U.S. District Court, Northern District of California

U.S. District Court, Southern District of California

Staci was recognized as a “Rising Star” by Super Lawyers magazine. Inclusion in Super Lawyers is based on a peer-review survey. She was also named to the Recorder’s “Lawyers on the Fast Track.”

  • California Fashion Association (CFA), Executive Board Member
  • International Trademark Association (INTA), Academic Committee
  • Fashion Group, International (FGI), nominating chair 2012-present; Regional Director, 2010-2011; Director of Programming 2007-2010
  • California Fashion Association (CFA), Executive Board Member
  • Apparel Industries Group for the City of Hope, Board Member and Fundraising Committee
  • UCLA Extension, Business of Creativity, Advisory Council
  • Women Lawyers Association of Los Angeles
  • Beverly Hills Bar Association
  • Los Angeles County Bar Association
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