Crisis Management in the Food & Beverage Industry


Crisis Management in the Food & Beverage Industry

Date: October 08, 2014

Time: 8:00–10:00 a.m.

Location: Nixon Peabody LLP, 100 Summer Street, 25th Floor, Boston, MA 02110

Food and beverage companies face major reputational risks when a crisis hits. News of an environmental contamination, unfair global trade practice, food safety recall, sexual harassment lawsuit or government investigation can directly impact their brand and customer loyalty. That’s why it’s so important for executives to anticipate these issues and have a roadmap in place for managing them.

Please join Nixon Peabody’s Food, Beverage & Agriculture group for a primer on effectively managing a crisis while simultaneously preserving consumer confidence in your brand.

Our panel will cover topics such as:

  • the importance of taking preventive and preemptive actions before a crisis hits
  • developing effective crisis management and communication plans
  • best practices for developing a message and dealing with the public’s expectations
  • how to manage the varying regulatory regimes and legal considerations during a crisis
  • aligning competing interests

Our Speakers

Our panel will include seasoned professionals who know the ins and out of how to deal with high-profile crises, including:

  • Gerry Leone (Moderator), Partner, Nixon Peabody LLP
  • Justine Griffin, Managing Director, Rasky Baerlein Strategic Communications
  • Scott O’Connell, Partner, Nixon Peabody LLP
  • Arthur Pressman, Partner, Franchise Group, Nixon Peabody LLP

Program Schedule

8:00 a.m. Registration and complimentary breakfast
8:30–10:00 a.m. Program

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