171720_bioimage

Ellie L. Altshuler



Ellie Altshuler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. As an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses, while mitigating liability as they elevate their visibility. She is well-versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives.

What do you focus on?

My practice involves three main areas of focus, leveraging my experience in entertainment law, my background in brand building, and my passion for food and fashion. I play at the intersection of all three and advise clients on how to navigate and monetize these industries effectively.

Entertainment

I negotiate agreements on behalf of on-camera talent, producers, writers and directors for unscripted and scripted television series and on behalf of content creators and influencers for brand deals, representation and multi-channel network agreements. I also have experience in negotiating production services agreements, option agreements and handling production legal for unscripted and scripted television, documentary and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by engaging an agent, manager, consultant, business manager and guild membership, and by securing rights to a property or content they will need to own or control to bring their goals to fruition.

Licensing

I have secured licensing, and negotiated endorsement, joint venture and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, kitchenware, mobile applications, food, beverage, supplement, fragrance, skincare, cosmetics, snowboards and toys. I also advise clients on building their brands and protecting their intellectual property, and provide strategies for dealing with intellectual property infringement and fair use issues.

Trusted Advisor

I act as a trusted advisor to startup food, apparel and production companies; management companies; and advertising agencies. As an entrepreneur, I offer practical advice based on actual experience for all aspects of operating a business, including protecting the company’s assets, employment matters and fundraising. I anticipate success and help clients get there.

What do you see on the horizon?

Increased crossover from digital talent leveraging their following to enter traditional media and the reverse, which has attracted viewers, ratings and ad dollars to online content creators. As entertainment legal and business advisers, our job is to help clients navigate this evolving environment and diversify the types of content our clients participate in, produce and endorse.

Presentations

  • Speaker, “Case Study—Social Influencers: What Every Food & Beverage Counsel Needs to Know About Working with Social Influencers,” Food & Beverage Exchange, Chicago, IL, October 16–17, 2018
  • Featured speaker at the welcome reception for the incoming class of 2021, Loyola Law School, Los Angeles, August 14, 2018
  • Panelist, “Leveraging Your Network: How to Build a Book of Business,” Women Lawyers Association of Los Angeles Young Lawyers Section, Los Angeles, May 16, 2018
  • Speaker, “How social media influencers partner with retailers to sell their goods, and the cost-benefit analysis from both sides,” LAEDC Future Forum, Santa Monica, May 2, 2018
  • Speaker, “Legal issues facing YouTube content creators,” SelfMADE, Provo, April 20, 2018
  • Panelist, “Who will be the Michael Jordan of Esports? Building the Next Generation of Brand Influencers,” Nixon Peabody & XLIVE Reception Series, Los Angeles, March 7, 2018
  • Speaker, “The Evolution of Endorsement Deals,” Nixon Peabody Annual MCLE Seminar, Los Angeles, January 2018
  • Panelist, “New Media: New Frontiers in Asia Technology and IP Investment,” IBA’s Investing in Asia Conference, New York, December 8, 2017
  • Speaker, “#Sponsored,” AdvertisingWeek, New York, September 25, 2017
  • Panelist, “Runway Ready: Fashion Law Fundamentals,” American Bar Association, Los Angeles, February 9, 2016
  • Speaker, “Multi-platform Distribution: Technology in Entertainment,” Nixon Peabody MCLE, Los Angeles, January 21, 2016
  • Speaker, “Fashion Tech: The law of fashion in a digital marketplace,” Nixon Peabody MCLE, Los Angeles, January 21, 2015

Classes Taught

  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2016
  • Best practices in negotiating and drafting fashion licensing agreements, INTA lead table topic, May 2016
  • Negotiations class, Contract Law, USC, Winter 2015
  • Licensing classes, Fashion Law, Loyola Law School, Fall 2015
  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2015
  • Best practices in negotiating and drafting licensing agreements, INTA lead table topic, May 2015
  • Licensing class, Fashion Law, Loyola Law School, Fall 2014
  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2014

Top 40 under 40

Los Angeles Daily Journal | June 25, 2018

Los Angeles corporate partner Ellie Altshuler was named as one of the top 40 attorneys in California under the age of 40 by the Los Angeles Daily Journal.

Law360 names attorneys who moved up the firm ranks in Q1

Law360 | May 07, 2018

In this roundup of promotions to partner and firm management positions, 14 attorneys from Nixon Peabody are highlighted. The 11 attorneys promoted to partner are Ellie Altshuler, Mark Beaudoin, Erik Birkeneder, Hannah Bornstein, Chris Browning, Barry Carrigan, Keri McWilliams, Matt Mullen, Steven Richard, Charles Tamuleviz and Alison Torbitt. In addition, Kenneth C. Lind was promoted to leader of the firms’ public finance practice group, Justin Thompson was promoted to office managing partner in LA, and Aaron Yowell was promoted to chief innovation officer.

Frances McDormands Diversity Dream for Hollywood Faces Hurdles

Bloomberg | March 15, 2018

Los Angeles IP counseling and transactions partner Ellie Altshuler is quoted in this story about the possibility of widespread adoption for “inclusion riders”— a clause in an entertainer’s contract that mandates a diverse cast and crew for the project.

Report: Esports, Social Media Stars Drive Digital Media Job Growth

Los Angeles Business Journal | February 16, 2018

Los Angeles IP counseling and transactions partner Ellie Altshuler is quoted in this article on what metrics are most important in measuring social media impact.

STYLE - Stating Her Fashion Case: Ellie Altshuler - Nixon Peabody

Los Angeles Business Journal | February 02, 2018

This feature of Los Angeles IP counseling & transactions partner Ellie Altshuler discusses her promotion to partner and how she fuses her practice in fashion law with her fashion style.

4 things marketers should know about the FTCs latest crackdown on influencer-driven social media

Adweek | October 10, 2017

Los Angeles IP counseling and transactions associate Ellie Altshuler is quoted throughout this article about the recent updates made to the Federal Trade Commission’s endorsement guidelines and their effects on social marketers.

Attorney Pours It On

Los Angeles Business Journal | July 11, 2016

Los Angeles associate Ellie Altshuler is featured in this spotlight highlighting her work with entertainment and fashion clients.

Contact

Ellie L. Altshuler

Partner

Los Angeles

Phone: 213-629-6097


Fax: 844-868-4013

Loyola Law School, Los Angeles, J.D.

University of California, Los Angeles, B.A.

California

Russian

  • American Bar Association
  • Beverly Hills Bar Association
  • Los Angeles County Bar Association
Back to top