Ellie Altshuler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. As an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses, while mitigating liability as they elevate their visibility. She is well-versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives.
My practice involves three main areas of focus, leveraging my experience in entertainment law, my background in brand building, and my passion for food and fashion. I play at the intersection of all three and advise clients on how to navigate and monetize these industries effectively.
I negotiate unscripted and scripted television, motion picture, multi-channel network, writer, director and producer deals. Unlike most talent attorneys, I also have experience in negotiating production services agreements and handling production legal for unscripted and scripted television and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by attaching an agent, manager, consultant, business manager and guild membership, and by securing rights to a property or content they will need to own or control to bring their goals to fruition.
I have secured licensing, endorsement and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, mobile applications, food, supplement, fragrance, skincare, cosmetics, snowboards and toys. I also advise clients on building their brands and protecting their intellectual property, and provide strategies for dealing with intellectual property infringement and fair use issues.
I act as a trusted advisor to startup food, apparel and production companies; management companies; and advertising agencies. As an entrepreneur, I offer practical advice based on actual experience for all aspects of a business, including protecting the company’s assets, employment matters and fundraising. I anticipate success and help these clients get there.
Increased crossover from digital talent leveraging their following to enter traditional media and the reverse, which has attracted viewers, ratings and ad dollars to online content creators. As entertainment legal and business advisers, our job is to help clients navigate this evolving environment and diversify the types of content our clients participate in, produce and endorse.
Adweek | October 10, 2017
Los Angeles IP counseling and transactions associate Ellie Altshuler is quoted throughout this article about the recent updates made to the Federal Trade Commission’s endorsement guidelines and their effects on social marketers.
Los Angeles Business Journal | July 11, 2016
Los Angeles associate Ellie Altshuler is featured in this spotlight highlighting her work with entertainment and fashion clients.
Daily Journal | August 26, 2015
Los Angeles IP Counseling & Transactions associate Ellie Altshuler provides third-party commentary in this feature story on celebrity endorsements of brands or products on social media.
FashInvest | July 24, 2015
This coverage highlights Loyola Law School’s Fashion Law Summer Intensive program focused on what companies need to do in order to develop a brand narrative and all the legal elements necessary to carry that story forward. The program is part of The Fashion Law Project whose executive director is Los Angeles partner and leader of the fashion law practice Staci Riordan. In addition to Staci, Ellie Altshuler and Julian Petty are on the faculty as well.
01.18.18 | Los Angeles, CA
01.21.16 | Los Angeles, CA
01.20.16 | San Francisco, CA
Loyola Law School, Los Angeles, J.D.
University of California, Los Angeles, B.A.