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Ellie L. Altshuler



Ellie Altshuler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. As an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses, while mitigating liability as they elevate their visibility. She is well-versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives.

What do you focus on?

My practice involves three main areas of focus, leveraging my experience in entertainment law, my background in brand building, and my passion for food and fashion. I play at the intersection of all three and advise clients on how to navigate and monetize these industries effectively.

Entertainment

I negotiate unscripted and scripted television, motion picture, multi-channel network, writer, director and producer deals. Unlike most talent attorneys, I also have experience in negotiating production services agreements and handling production legal for unscripted and scripted television and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by attaching an agent, manager, consultant, business manager and guild membership, and by securing rights to a property or content they will need to own or control to bring their goals to fruition.

Licensing

I have secured licensing, endorsement and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, mobile applications, food, supplement, fragrance, skincare, cosmetics, snowboards and toys. I also advise clients on building their brands and protecting their intellectual property, and provide strategies for dealing with intellectual property infringement and fair use issues.

Trusted Advisor

I act as a trusted advisor to startup food, apparel and production companies; management companies; and advertising agencies. As an entrepreneur, I offer practical advice based on actual experience for all aspects of a business, including protecting the company’s assets, employment matters and fundraising. I anticipate success and help these clients get there.

What do you see on the horizon?

Increased crossover from digital talent leveraging their following to enter traditional media and the reverse, which has attracted viewers, ratings and ad dollars to online content creators. As entertainment legal and business advisers, our job is to help clients navigate this evolving environment and diversify the types of content our clients participate in, produce and endorse.

Presentations

  • Speaker, “How social media influencers partner with retailers to sell their goods, and the cost-benefit analysis from both sides,” LAEDC Future Forum, Santa Monica, May 2, 2018
  • Speaker, “Legal issues facing YouTube content creators,” SelfMADE, Provo, April 20, 2018
  • Panelist, “Who will be the Michael Jordan of Esports? Building the Next Generation of Brand Influencers,” Nixon Peabody & XLIVE Reception Series, Los Angeles, March 7, 2018
  • Speaker, “The Evolution of Endorsement Deals,” Nixon Peabody Annual MCLE Seminar, Los Angeles, January 2018
  • Panelist, “New Media: New Frontiers in Asia Technology and IP Investment,” IBA’s Investing in Asia Conference, New York, December 8, 2017
  • Speaker, “#Sponsored,” AdvertisingWeek, New York, September 25, 2017
  • Panelist, “Runway Ready: Fashion Law Fundamentals,” American Bar Association, Los Angeles, February 9, 2016
  • Speaker, “Multi-platform Distribution: Technology in Entertainment,” Nixon Peabody MCLE, Los Angeles, January 21, 2016
  • Speaker, “Fashion Tech: The law of fashion in a digital marketplace,” Nixon Peabody MCLE, Los Angeles, January 21, 2015

Classes Taught

  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2016
  • Best practices in negotiating and drafting fashion licensing agreements, INTA lead table topic, May 2016
  • Negotiations class, Contract Law, USC, Winter 2015
  • Licensing classes, Fashion Law, Loyola Law School, Fall 2015
  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2015
  • Best practices in negotiating and drafting licensing agreements, INTA lead table topic, May 2015
  • Licensing class, Fashion Law, Loyola Law School, Fall 2014
  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2014

4 things marketers should know about the FTCs latest crackdown on influencer-driven social media

Adweek | October 10, 2017

Los Angeles IP counseling and transactions associate Ellie Altshuler is quoted throughout this article about the recent updates made to the Federal Trade Commission’s endorsement guidelines and their effects on social marketers.

Attorney Pours It On

Los Angeles Business Journal | July 11, 2016

Los Angeles associate Ellie Altshuler is featured in this spotlight highlighting her work with entertainment and fashion clients.

Endorsements on Social Media Run Afoul of FTC

Daily Journal | August 26, 2015

Los Angeles IP Counseling & Transactions associate Ellie Altshuler provides third-party commentary in this feature story on celebrity endorsements of brands or products on social media.

Study Break: Learn fashion law with Loyola Law School

FashInvest | July 24, 2015

This coverage highlights Loyola Law School’s Fashion Law Summer Intensive program focused on what companies need to do in order to develop a brand narrative and all the legal elements necessary to carry that story forward. The program is part of The Fashion Law Project whose executive director is Los Angeles partner and leader of the fashion law practice Staci Riordan. In addition to Staci, Ellie Altshuler and Julian Petty are on the faculty as well.

Contact

Ellie L. Altshuler

Partner

Los Angeles

Phone: 213-629-6097


Fax: 844-868-4013

Loyola Law School, Los Angeles, J.D.

University of California, Los Angeles, B.A.

California

Russian

  • American Bar Association
  • Beverly Hills Bar Association
  • Los Angeles County Bar Association
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