Lauren J. Arnold

What do you focus on?

I have a vast amount of experience in IP law, as well as a unique perspective on brand strategy and enforcement from my previous experience as in-house corporate and intellectual property counsel at an international casino gaming company.

Brand Strategy and Enforcement

I guide clients through the selection and clearance of new brands as well as counsel them on the best practices for protecting growing and longstanding brands. A significant portion of my practice focuses on guiding offensive trademark enforcement strategy and defending against enforcement claims, both of which are important in protecting the strength of my clients’ brands and the significant investments in their IP.

My extensive knowledge and experience in IP has also provided me with a basis for conducting seminars and educational sessions on the basics of IP law and strategy for both in-house attorneys and corporate executives.

What do you see on the horizon?

Social media is changing the way companies build and enforce their brands. It is also quickly increasing the potential for infringement. As a result, our Trademark practice continues to change, and I look forward to seeing how trademark law catches up over the next few years.

Presentations

• “Beyond the high: An international perspective on branding in the cannabis industry,” Association of Corporate Counsel online seminar, November 2019

Representative Experience

• Guide branding protection and enforcement strategy for distributor and intellectual property owner of a popular brand of breast pumps
• Manage trademark portfolio and enforce trademark and copyright rights for a nationwide chain of preschool and childcare centers
• Represent rapidly growing fast-casual restaurant chain in trademark prosecution and enforcement