Lauren J. Arnold - IP Counseling & Transactions lawyer - Nixon Peabody LLP

Lauren J. Arnold



Lauren counsels clients on a broad range of IP issues including trademark, copyright, branding strategy, and IP-focused transactions. She provides knowledgeable guidance on strategic approaches to implementing, registering, maintaining, and protecting brands. Lauren also has significant brand enforcement experience, in both offensive and defensive positions.

What do you focus on?

I have a vast amount of experience in IP law, as well as a unique perspective on brand strategy and enforcement from my previous experience as in-house corporate and intellectual property counsel at an international casino gaming company.

Brand Strategy, Enforcement, and IP-Related Transactions

I guide clients through the selection and clearance of new brands as well as counsel them on the best practices for protecting growing and longstanding brands. A significant portion of my practice focuses on guiding offensive trademark enforcement strategy and defending against enforcement claims, both of which are important in protecting the strength of my clients’ brands and the significant investments in their IP.

In addition, I advise clients on intellectual property considerations and terms for mergers and acquisitions, which is a critical stage in the deal process. By working closely with our transactional team, I strategically plan and appropriately anticipate any related issues that may arise in order to better prepare for a successful deal.

My extensive knowledge and experience in IP has also provided me with a basis for conducting seminars and educational sessions on the basics of IP law and strategy for both in-house attorneys and corporate executives.

Cannabis Branding Strategy

The cannabis industry requires a specialized branding strategy that takes into account the current and continuously changing landscape of federal and state laws surrounding cannabis products and related services. I work closely with cannabis clients to develop individualized strategies for branding protection and enforcement, dependent upon factors like the types of goods and services clients intend to offer, the individual states in which clients intend to operate, and the strict rules of the United States Patent and Trademark Office that surround marks associated with cannabis.

What do you see on the horizon?

Brand protection and enforcement is essential to both established and growing brands across all industries, and perhaps even more critical to developing and emerging ones, like cannabis. As cannabis legislation continues to change and develop, growing brands should be prepared to take a multi-step approach to protection and enforcement that allows them to take advantage of the currently available protection and to react quickly as the law changes.

Presentations

  • “Beyond the high: An international perspective on branding in the cannabis industry,” Association of Corporate Counsel online seminar, November 2019

Representative Experience

  • Manage worldwide brand protection and enforcement strategy for internationally franchised music school
  • Managed brand protection and enforcement strategy for distributor and intellectual property owner of a popular brand of breast pumps
  • Manage trademark portfolio and enforce trademark and copyright rights for a nationwide chain of preschool and childcare centers
  • Represent rapidly growing fast-casual restaurant chain in trademark prosecution and enforcement
  • Counsel woman-owned cannabis business in early stages of franchise development on specialized cannabis-based branding strategy

Washington-area appointments and promotions for Feb 1

The Washington Post | January 31, 2021

Intellectual Property partner Lauren Arnold and Corporate partner Damian Myers, both in Washington, D.C., were included in this roundup of notable executive news for their promotions to partner.

On the move

Communications Daily | March 13, 2020

This coverage highlights several personnel moves in the Intellectual Property group: the promotion to counsel of Lauren Arnold in Washington, DC, and Jason Kunze and Brad Taub, both in Chicago; and the arrival of partner Dan Schwartz in Chicago.

On the move

World Trademark Review | March 13, 2020

This coverage highlights several personnel moves in the Intellectual Property group: the promotion to counsel of Lauren Arnold in Washington, D.C., and Jason Kunze and Brad Taub, both in Chicago; and the arrival of partner Dan Schwartz in Chicago.

Contact

Lauren J. Arnold

Partner

Washington, DC

Phone: 202-585-8210


Fax: 855-872-4745

Benjamin N. Cardozo School of Law, LL.M., Intellectual Property

University of Baltimore School of Law, J.D., Staff Editor, Journal of Environmental Law, International Trademark Association Moot Court Competition

University of Pittsburgh, B.A., cum laude

Maryland

New Jersey

District of Columbia

International Trademark Association, Member

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