We provide proactive, ongoing advice to help content creators, influencers, and businesses build and protect their brands, execute strategic partnerships and promotional opportunities, and remain compliant with ever-changing advertising laws and regulations.
With years of experience representing established businesses, influencers, celebrities, artists, and entrepreneurs on a range of licensing, branding, and intellectual property-related matters, our attorneys offer a business-minded perspective when it comes to promoting, protecting, and growing our clients’ brands. We understand the legal issues involving advertising, promotions, and intellectual property rights, with a focus on the right of publicity.
From traditional media placements to social media promotions, we partner with our clients to ensure each complies with all applicable laws and regulations, including the Federal Trade Commission’s (FTC’s) strict endorsement and advertising guidelines. Even one violation can queue government inquiry and lead to a multitude of problems and costly penalties. We help prevent this risk by staying ahead of these ever-changing regulations and keeping our clients informed.
Our team is versed in the varying state-specific scope of protections with respect to publicity rights. We provide guidance on the different state limitations to help our clients build the value of their publicity rights and ensure their intellectual property is protected.
As new platforms, tools, and cross-overs continue to emerge between traditional and digital media, we stay ahead of the changing laws in this evolving landscape and work with our clients to diversify their content and maximize their opportunities.
PartnerCo-leader, Food, Beverage & Agribusiness
Leader, Fashion Practice