Emerging Companies



We are committed to working with you in the trenches as your partner. We will be with you through thick and thin for one simple reason: It’s the only way to build anything that will stand the test of time.

Our Approach

Every entrepreneur has a vision. To bring that vision to life, every single entrepreneur must face and overcome stiff challenges. From finding product-market fit to partnering with the right investors to making the best engineering, strategy and legal decisions, the road to success is littered with obstacles that threaten every startup’s chance of survival. 

NP understands the entrepreneur’s journey. We know that more than needing lawyers, entrepreneurs need partners to resolve thorny problems — often novel problems that no one has ever successfully surmounted. We appreciate how hard the journey can be, and that’s precisely why we provide legal services in a broader, problem-solving context.

Our Commitment to You

The most iconic technology companies have one thing in common:  they succeeded in doing something most believed to be impossible. At NP, we believe in something many think is impossible. We believe that it is possible to understand a client’s business so well that every piece of legal advice NP provides has a positive, measurable impact on that startup’s chance of success.

Our goal is to provide bespoke services to innovators who are laser-focused on optimizing business and legal decisions at high velocity. In the spirit of reaching that goal together, the following is a sample of some of the services we offer to emerging companies:    

  • Strategic product counseling to help manage and eliminate regulatory risk associated with building consumer and enterprise technology products;
  • Intellectual property protection strategies, including portfolio management, to protect your most valuable innovations;
  • Choice of entity and business formation to ensure rational ownership among the founders, advisors and other team members so future fundraising and recruiting efforts run smoothly;
  • Friends and family, angel, venture capital, and private equity financing transactions;
  • Effective equity incentive plans to align the interests of founders, key stakeholders and employees;
  • Support throughout a company’s life cycle for governance matters, including founder disputes and nuanced matters of corporate control;
  • Licensing and other technology transactions to optimize revenue and reduce the risk of litigation;
  • A proactive approach to employment and consulting agreements to minimize avoidable disputes that otherwise distract entrepreneurs from the mission at hand;
  • Legal and strategic support for any cross-border business challenges or regulatory hurdles either through our direct experience or collaboratively with our network of international firms;
  • Immigration support to enable the buildout of a world-class organization.

Our Commitment to the Startup Ecosystem

We have relationships with accelerators in cities across the country, including:

  • BioLabs at NYULangone
  • Cambridge Innovation Center
  • Cedars-Sinai Accelerator
  • High Tech Rochester
  • LaunchPad Long Island
  • Tumml

We leverage our relationships with accelerators, prominent angel investors, venture capitalists and investment banks to assist our startup partners. We go to great lengths to understand your business objectives and your unique capital situation, so we can deliver efficient legal services that serve your startup’s evolving priorities. 

We work with startups in the following industries:

  • AR/VR
  • Artificial intelligence and machine learning
  • Autonomous vehicle technology
  • Big Data
  • Blockchain
  • Bioinformatics
  • Cannabis
  • Cleantech
  • Consumer products
  • E-commerce & retail
  • Fashion
  • Fintech
  • Gaming
  • Healthtech/Biotech
  • Investor Topics
  • Justice/Diversity
  • Media and entertainment
  • Medical devices
  • Mobile healthcare technology
  • Mobility
  • Network infrastructure
  • New media
  • Privacy/Security
  • Robotics/IoT/Hardware
  • SaaS
  • Social impact/Education
  • Social media
  • Software
  • Space
  • Transportation
  • Tech-enabled services

The story behind the nation's first standalone LGBTQ+ accelerator, which graduates its 20th startup today

Entrepreneur | November 28, 2018

San Francisco Office Managing Partner Tom Gaynor is featured in this article about how a personal experience with anti-LGBTQ discrimination led to his role in the creation of the StartOut Growth Lab, the first standalone business accelerator for LGBTQ+ entrepreneurs. StartOut graduated its third cohort of businesses on Thursday.

How to expand your fitness business through brand management and careful investment

Club Industry | October 23, 2018

New York City Complex Commercial Disputes partner Kristin Jamberdino; Washington, DC, Corporate partner Keri McWilliams; and Boston Complex Commercial Disputes associate Tarae Howell co-wrote a two-part contributed article advising boutique fitness entrepreneurs on best practices for expanding their brands.

Accelerating success

Delta Sky Magazine | August 31, 2018

This article about startup incubators and accelerators highlights how Nixon Peabody partnered with a national nonprofit to create the StartOut Growth Lab, an accelerator for LGBTQ entrepreneurs.

Nine common mistakes that early-stage businesses make

Long Island Business News | June 21, 2018

Long Island corporate partner Richa Naujoks is quoted in this article discussing the need for early-stage businesses to have proper partnership agreements and an IP protection strategy in place.

Nixon Peabody opens tech incubator for LGBTQ entrepreneurs

ABA Journal | November 30, 2017

This article features Nixon Peabody San Francisco office’s StartOut Growth Lab, an incubator for LGBTQ entrepreneurs. Office managing partner Tom Gaynor is quoted for launching the initiative.

Three shady—and all too common—things that digital health startups do to make money

CNBC | November 18, 2017

Los Angeles health care partner Jill Gordon, who this article identifies as a “top lawyer” in the digital health space, provides in-depth commentary regarding the three common practices she’s seen among health technology startups that may violate medical regulations and what companies should be aware of to avoid costly penalties.

Three shady—and all too common—things that digital health startups do to make money

CNBC | November 16, 2017

Los Angeles health care partner Jill Gordon, who this article identifies as a “top lawyer” in the digital health space, provides in-depth commentary regarding the three common practices she’s seen among health technology startups that may violate medical regulations and what companies should be aware of to avoid costly penalties.

At this unusual startup accelerator, being gay is a prerequisite 

San Jose Mercury News | October 29, 2017

In this article about StartOut Growth Lab, the first startup accelerator for LGBTQ entrepreneurs based in Nixon Peabody’s San Francisco office, the firm is mentioned for its role in providing legal advice and office space.

Attorneys play critical role in startups

Buffalo Law Journal | May 25, 2017

Rochester private equity and investment funds partner Jeremy Wolk is quoted in this article about the critical role attorneys can have on the business team for startup companies.

Start Out partners with Nixon Peabody for first-ever diversity-focused law accelerator

Nibletz: The Voice of Startups Everywhere Else | April 25, 2017

San Francisco office managing partner Tom Gaynor is quoted in this article about the new StartOut Growth Lab in Nixon Peabody’s San Francisco office.

When starting a business, consider the liabilities

The New York Times | November 16, 2016

Long Island Health Care partner Allan Cohen is quoted in this article about legal challenges entrepreneurs can face when starting a business. Allan’s comments focus on areas start-ups should keep in mind such as patent, ownership and copyright issues, and what companies should consider to avoid being sued.

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