Introduction
Danielle Paige is the firm’s Chief Marketing & Growth Officer. She leads brand strategy, communications, marketing technology, design, client engagement, and all firm growth initiatives aimed at elevating the Nixon Peabody brand and deepening client relationships.
My focus
My focus is on brand strategy that combines data-driven insights, marketing automation, and exceptional client engagement with creativity—all to ensure that marketing and communications drive productivity, innovation, performance, and a lasting competitive advantage.
With more than 25 years of corporate and agency experience, I collaborate closely with our attorneys and professional staff to pursue growth opportunities across diverse geographies, industries, and practice areas. My approach is centered on fostering strategic relationships to drive business expansion and aligning with our firm strategies to deliver long-term success. I am dedicated to helping our firm build and maintain trust with our clients and the marketplace.
Our team puts purpose and impact at the core of our marketing and business strategies to unify teams, drive deeper client engagement, and position the firm for continued growth far into the future.
Looking ahead
With increased competition and consolidation across the legal landscape, innovative brand stewardship has never been more important. Clients no longer make buying decisions based merely on reputation but also through meaningful, holistic brand experiences and relationships. Today’s clients are increasingly drawn to firms whose purpose, values, and mission align with their own worldview.
In the news
- Spinutech Podcast
Building Brand Value in Legal Marketing With Danielle Paige
March 10, 2025In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, about innovative legal marketing strategies. Danielle discusses the shift from traditional marketing to strategic growth initiatives, the power of AI in client engagement, and the importance of aligning marketing spend with business goals.
- Uncharted Journeys Podcast
Danielle Paige, culture maven
Sep 13, 2023Chief Marketing & Growth Officer Danielle Paige joins this episode of the podcast to discuss her professional journey and share insights into achieving professional goals and success.
- Fast Company
How do you become successful in business?
Aug 24, 2023Chief Marketing & Growth Officer Danielle Paige is quoted in this article featuring advice to professionals who are looking to reach their short-term goals. Danielle emphasizes the importance of acknowledging daily accomplishments, noting that small steps matter on the journey to achieving broader goals.
- CMO Series REPRESENTS
Embracing equity: Building confidence in your capabilities (podcast)
April 7, 2023Chief Marketing and Growth Officer Danielle Paige joined this podcast episode to discuss techniques she’s developed throughout her career to build confidence in her capabilities and gain respect within the legal marketing profession. Danielle says, “Women need to be unafraid. Have the courage to believe in yourself, speak up, and lead with integrity.”
- Fast Company
How to defuse a tense business situation and stop stressing
This article on how to effectively navigate stressful and tense business situations quotes Chief Marketing & Growth Officer Danielle Paige on why learning to manage your emotions, and stopping to assess a situation before reacting, are important leadership skills.Feb 3, 2022 - Fast Company
7 effective strategies for managing your brand and culture
This article on setting the tone for a company’s branding and culture quotes Chief Marketing & Growth Officer Danielle Paige on the connections between an authentic brand that is effective externally and an internal company culture that brings to life the company’s expressed values.Jan 26, 2022 - Fast Company
On a tight budget? 9 unconventional ways to generate leads
This article on the creative ways for companies to generate leads and attract new clients quotes Chief Marketing & Growth Officer Danielle Paige on how to connect with prospects through community engagement. She shares ways to create opportunities to be a convener of thought, collaboration, and contribution in a target audience’s industry and community, such as hosting roundtable discussions and creating opportunities for volunteerism.Jan 25, 2022 - Fast Company
Avoid the post-holiday blues with these 16 positivity strategies
In this roundup of positivity strategies and how companies can avoid the post-holiday blues, Chief Marketing & Growth Officer Danielle Paige, a Fast Company executive board member, shares how leaders can create opportunities for gratitude and encourage optimism. She also shares how to set goals grounded in gratitude.Jan 13, 2022 - Fast Company
16 smart strategies for avoiding workplace silos
In this roundup of best practices for establishing an efficient and collaborative culture, Chief Marketing & Growth Officer Danielle Paige, a Fast Company executive board member, explains how leaders can avoid siloed teams by ensuring there is regular cross-team collaboration and consistent communication at the core of the company’s culture. Danielle notes that shared purpose and standards create a fabric among teams.Nov 17, 2021 - The American Lawyer
Big Law marketing chiefs push for more remote work options
This article on law firm marketing leaders’ approach to the hybrid and remote working environment quotes Chief Marketing & Growth Officer Danielle Paige on NP’s progressive and flexible work options, noting the opportunity for expanded recruitment and access to a deeper pool of talent.Sep 15, 2021 - Marketing Sherpa
Optimize your market funnel: Case studies spell out three key steps
Chief Marketing & Growth Officer Danielle Paige is quoted in this article, which highlights the launch of NP’s new website in a case study on how to better capture a potential customer’s attention, increase firm search traffic, and foster brand engagement.
Education
Suffolk University, Sawyer Business School, M.B.A.
University of Massachusetts, Amherst, B.A.
Recognition
- Top 10 Marketer, 2024 OnCon Icon Awards
- Platinum Award—Creativity, Website Redesign; Platinum Award—Creativity, Website Redesign—Issued by AVA Digital Awards · Jan 2023
- Platinum Award—Website, Professional Services—Issued by AVA Digital Awards · Jan 2023
- 2022 Viddy Awards—Gold Winner—Issued by VIDDY Awards · Nov 2022
- Nixon Peabody awarded 2022 Gold Award for Digital Transformation Video
- GOLD Award—Digital Media, Design, Website Redesign—Issued by MARCOM Awards · Nov 2022
- GOLD Award—Digital Media, Website—Legal—Issued by MARCOM Awards · Nov 2022
- PRNews Top Women in PR 2017
Insights And Happenings
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A new era for NP Alumni