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Introduction
Danielle Paige is the firm’s Chief Marketing & Growth Officer. She leads brand strategy, marketing technology, client engagement, and growth.
My focus
My focus is brand strategy that combines data and insights through marketing automation, exceptional client engagement, and creativity while ensuring that marketing drives productivity, innovation, performance, and competitive advantage.
With more than 20 years of corporate and agency experience, I help our attorneys and professional colleagues identify and pursue growth opportunities across geographies and practice areas.
Our team will put purpose and impact at the core of our strategies to unify teams, drive deeper engagement with our clients, and position ourselves for continued growth far into the firm’s future.
Looking ahead
With increased competition across the legal landscape, innovative brand stewardship is more important than ever. Buyer demands, client demographics, and psychographics have dramatically shifted in the last several years. Potential clients no longer make purchase decisions based merely on reputation but through a wide spectrum of brand-level experiences and relationships. Our clients are also more frequently driven to engage with firms whose purpose and values are clear, authentic, and align to their own view of the world. Our deeply relevant experience and the ability to anticipate a client’s challenges, combined with the efficiencies delivered through automation and creativity, is part of what will propel Nixon Peabody and our clients into the future.
Education
Suffolk University, Sawyer Business School, M.B.A.
University of Massachusetts, Amherst, B.A.
In the News
- Fast Company
How to defuse a tense business situation and stop stressing
This article on how to effectively navigate stressful and tense business situations quotes Chief Marketing & Growth Officer Danielle Paige on why learning to manage your emotions, and stopping to assess a situation before reacting, are important leadership skills.Feb 3, 2022 - Fast Company
7 effective strategies for managing your brand and culture
This article on setting the tone for a company’s branding and culture quotes Chief Marketing & Growth Officer Danielle Paige on the connections between an authentic brand that is effective externally and an internal company culture that brings to life the company’s expressed values.Jan 26, 2022 - Fast Company
On a tight budget? 9 unconventional ways to generate leads
This article on the creative ways for companies to generate leads and attract new clients quotes Chief Marketing & Growth Officer Danielle Paige on how to connect with prospects through community engagement. She shares ways to create opportunities to be a convener of thought, collaboration, and contribution in a target audience’s industry and community, such as hosting roundtable discussions and creating opportunities for volunteerism.Jan 25, 2022 - Fast Company
Avoid the post-holiday blues with these 16 positivity strategies
In this roundup of positivity strategies and how companies can avoid the post-holiday blues, Chief Marketing & Growth Officer Danielle Paige, a Fast Company executive board member, shares how leaders can create opportunities for gratitude and encourage optimism. She also shares how to set goals grounded in gratitude.Jan 13, 2022 - Fast Company
16 smart strategies for avoiding workplace silos
In this roundup of best practices for establishing an efficient and collaborative culture, Chief Marketing & Growth Officer Danielle Paige, a Fast Company executive board member, explains how leaders can avoid siloed teams by ensuring there is regular cross-team collaboration and consistent communication at the core of the company’s culture. Danielle notes that shared purpose and standards create a fabric among teams.Nov 17, 2021 - The American Lawyer
Big Law marketing chiefs push for more remote work options
This article on law firm marketing leaders’ approach to the hybrid and remote working environment quotes Chief Marketing & Growth Officer Danielle Paige on NP’s progressive and flexible work options, noting the opportunity for expanded recruitment and access to a deeper pool of talent.Sep 15, 2021 - Marketing Sherpa
Optimize your market funnel: Case studies spell out three key steps
Chief Marketing & Growth Officer Danielle Paige is quoted in this article, which highlights the launch of NP’s new website in a case study on how to better capture a potential customer’s attention, increase firm search traffic, and foster brand engagement.
Insights And Happenings
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A new era for NP Alumni