Danielle Paige is the firm’s Chief Marketing & Growth Officer. She leads brand strategy, marketing technology, client engagement, and growth.
My focus is brand strategy that combines data and insights through marketing automation, exceptional client engagement, and creativity while ensuring that marketing drives productivity, innovation, performance, and competitive advantage.
With more than 20 years of corporate and agency experience, I help our attorneys and professional colleagues identify and pursue growth opportunities across geographies and practice areas.
Our team will put purpose and impact at the core of our strategies to unify teams, drive deeper engagement with our clients, and position ourselves for continued growth far into the firm’s future.
With increased competition across the legal landscape, innovative brand stewardship is more important than ever. Buyer demands, client demographics, and psychographics have dramatically shifted in the last several years. Potential clients no longer make purchase decisions based merely on reputation but through a wide spectrum of brand-level experiences and relationships. Our clients are also more frequently driven to engage with firms whose purpose and values are clear, authentic, and align to their own view of the world. Our deeply relevant experience and the ability to anticipate a client’s challenges, combined with the efficiencies delivered through automation and creativity, is part of what will propel Nixon Peabody and our clients into the future.