Skip to main content

Nixon Peabody LLP

  • People
  • Capabilities
  • Insights
  • About
Trending Topics
    • People
    • Capabilities
    • Insights
    • About
    • Locations
    • Events
    • Careers
    • Alumni
    Practices

    View All

    • Affordable Housing
    • Community Development Finance
    • Corporate & Finance
    • Cybersecurity & Privacy
    • Entertainment & Media
    • Environmental
    • Franchising & Distribution
    • Government Investigations & White Collar Defense
    • Healthcare
    • Intellectual Property
    • International Services
    • Labor, Employment, and Benefits
    • Litigation
    • Private Wealth & Advisory
    • Project Finance
    • Public Finance
    • Real Estate
    • Regulatory & Government Relations
    Industries

    View All

    • Aviation
    • Cannabis
    • Consumer
    • Energy
    • Financial Services
    • Healthcare
    • Higher Education
    • Infrastructure
    • Manufacturing
    • Nonprofit Organizations
    • Real Estate
    • Sports & Stadiums
    • Technology
    Value-Added Services

    View All

    • Alternative Fee Arrangements

      Developing innovative pricing structures and alternative fee agreement models that deliver additional value for our clients.

    • Continuing Education

      Advancing professional knowledge and offering credits for attorneys, staff and other professionals.

    • Crisis Advisory

      Helping clients respond correctly when a crisis occurs.

    • DEI Strategic Services

      Providing our clients with legal, strategic, and practical advice to make transformational changes in their organizations.

    • eDiscovery

      Leveraging law and technology to deliver sound solutions.

    • Environmental, Social, and Governance (ESG)

      We help clients create positive return on investments in people, products, and the planet.

    • Global Services

      Delivering seamless service through partnerships across the globe.

    • Innovation

      Leveraging leading-edge technology to guide change and create seamless, collaborative experiences for clients and attorneys.

    • IPED

      Industry-leading conferences focused on affordable housing, tax credits, and more.

    • Legal Project Management

      Providing actionable information to support strategic decision-making.

    • Legally Green

      Teaming with clients to advance sustainable projects, mitigate the effects of climate change, and protect our planet.

    • Nixon Peabody Trust Company

      Offering a range of investment management and fiduciary services.

    • NP Capital Connector

      Bringing together companies and investors for tomorrow’s new deals.

    • NP Second Opinion

      Offering fresh insights on cases that are delayed, over budget, or off-target from the desired resolution.

    • NP Trial

      Courtroom-ready lawyers who can resolve disputes early on clients’ terms or prevail at trial before a judge or jury.

    • Social Impact

      Creating positive impact in our communities through increasing equity, access, and opportunity.

    • Women in Dealmaking

      We provide strategic counsel on complex corporate transactions and unite dynamic women in the dealmaking arena.

    1. Home
    2. Capabilities
    3. Practices
    4. Social Media

      Practices

    Social Media

    Nixon Peabody works with businesses, celebrities, and social media personalities to protect and monetize their brands in a digital world.

    /Overview

    New technologies, including platforms like YouTube, Instagram, TikTok, and Twitter, are opening doors to exciting opportunities—while also presenting unforeseen risks. These platforms, coupled with outdated social media laws and regulations, can expose you to legal issues involving trade secrets, data privacy, and intellectual property, to name a few.

    At Nixon Peabody, we have a team that has extensive experience in social media law and is able to provide tailored guidance to businesses in the beauty, fashion, F&B, technology, and entertainment industries to close the gap between creativity and legal realities. We also work with influencers, whether digital natives or traditional entertainers and celebrities, to help them realize the value of their image through deal-making and negotiation. With the rapid emergence of new platforms and tools, we offer proactive advice to our clients regarding social media laws. This empowers clients to focus their energies on the creative side of their business and maximize their opportunities.

    /Representative Experience

    • Digital Brand Architects: Represent the premier talent management firm for influencers and content creators to prepare a suite of templates for all business needs, including representation agreements, influencer agreements, merchandise licenses, and joint venture agreements
    • Common: Counseled this accelerator for entrepreneurs building socially responsible brands to launch and protect 1 Million Truths, advising on trademarks, utilization for hashtags, and campaigns and engagement of influencers to spread the word
    • Influencer Talent: Represent multiple influencers native to social media platforms, including Addison Rae, James Charles, Emily Ratajkowski, Anastasiia Radzinskaya, Madi Monroe, Matty Matheson, and 30+ other top creators). Manage brand endorsement agreements as well as traditional services around corporate, tax, real estate, employment, litigation, and estate planning
    • Yasso: Advised the frozen Greek yogurt bar company and Verishop, a curated ecommerce platform on influencer services agreements
    • Doing Things Media: Advised on negotiating and acquiring social media handles and brands to expand their portfolio

    /Recognition

    • Nixon Peabody has been named a Tier 1 National firm for Media Law in the 2025 edition of Best Law Firms®.

    Our Team

    See Full Team
    • Ellie L. Heisler

      Partner / Team leader, Entertainment / Co-lead, Esports & Gaming
      • Los Angeles
      • Office:+1 213.629.6097
      • eheisler@nixonpeabody.com
      Ellie L. Heisler
    • Marissa B. Wiley

      Partner
      • Albany
      • Office:+1 518.427.2676
        Mobile:+1 212.940.3117
      • mwiley@nixonpeabody.com
      Marissa B. Wiley
    • Tara E. Daub

      Partner
      • Long Island
      • Office:+1 516.832.7613
      • tdaub@nixonpeabody.com
      Tara E. Daub
    • Alexandra Lopez-Casero

      Partner
      • Boston
      • Office:+1 617.345.1123
      • alopezcasero@nixonpeabody.com
      Alexandra Lopez-Casero
    • David L. May

      Partner / Co-Lead, IPPG Sports & Sporting Goods Team
      • Washington DC
      • Office:+1 202.585.8220
      • dmay@nixonpeabody.com
      David L. May
    • Steven M. Richard

      Partner / Leader, Higher Education / Leader, Title IX
      • Providence
      • Office:+1 401.454.1020
      • srichard@nixonpeabody.com
      Steven M. Richard
    See Full Team

    Insights And Happenings

    View All
    • Alert

      NLRB challenges Love Is Blind over contestant rights

      Dec 23, 2024
    • Alert

      Whose money is it? How Coogan’s Law and the Child Content Creator Rights Act affect young creators

      Dec 4, 2024
    • Alert

      New York enacts protective measures for minors’ mental health and privacy rights

      July 11, 2024
    View All

    Subscribe to stay informed of the latest legal news, alerts, and business trends.Subscribe

    • People
    • Capabilities
    • Insights
    • About
    • Locations
    • Events
    • Careers
    • Alumni
    • Cookie Preferences
    • Privacy Policy
    • Terms of Use
    • Accessibility Statement
    • Statement of Client Rights
    • Purchase Order Terms & Conditions
    • Nixon Peabody International LLC
    • PAL
    © 2025 Nixon Peabody. All rights reserved