Ellie Heisler, Entertainment group lead, provides advice to individuals and companies around the world on brand building, licensing, intellectual property protection, and operations. Ellie works with traditional entertainment clients on their entertainment career and on diversifying their revenue streams. She is well versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives.
Additionally, as an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses while mitigating liability as they elevate their visibility.
Applying my 360-degree view of the industry, I advise clients on how to effectively navigate and monetize entertainment, brand, and consumer product industries.
I focus on intellectual property and celebrity-driven joint ventures, licensing and collaboration agreements for individuals (i.e., content creators, influencers, actors, musicians, athletes, celebrities), and brand clients in many different categories, including beauty, fragrance, skincare, haircare, apparel, footwear, accessories, food, beverage, supplement, CBD, and toys. I also advise clients on brand building and intellectual property rights protection and provide strategies for dealing with intellectual property infringement and fair use issues.
I handle all aspects of a content creator’s career across multiple different platforms including YouTube, Instagram, and TikTok, not only brand and endorsement agreements, but also their corporate, tax, employment, trademark, litigation, real estate, and estate planning legal needs. I work closely with my clients and their team to help them realize and protect their value through creative and strategic deal making and negotiation.
I also serve as outside counsel to management companies, advertising agencies, and brands that represent or engage content creators for various services.
I negotiate agreements on behalf of on-camera talent, producers, writers, and directors for unscripted and scripted television series. I also have experience in negotiating production services agreements, option agreements, and handling production legal for unscripted and scripted television, documentary, and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by engaging an agent, manager, consultant, business manager, and guild membership. I also help these clients secure rights to a property or content they will need to own or control in order to bring their goals to life.
The emergence of Web3 and its adoption will create a massive shift in the creator economy. Creators and their community will share in content ownership and there will be new monetization opportunities never before possible.
Ellie’s extensive experience across the entertainment industry includes representing:
Loyola Law School, Los Angeles, J.D.
University of California, Los Angeles, B.A.
Los Angeles Corporate partner and Entertainment team leader Ellie Heisler is quoted in this article on a successful crowdfunding campaign by the Gee family, content creators and entrepreneurs also known as The Bucket List Family. The family previously rejected a $10 million offer for their show in order to retain ownership, opting to finance their Bucket List Studios through crowdfunding instead. Ellie explains why more creators may follow a similar path to maintain control over their work.
Los Angeles Corporate partner Ellie Altshuler is featured in this Loyola Law School article on the path she took to becoming the go-to lawyer for YouTube content creators and social media influencers seeking to expand their brand.
In this roundup of promotions to partner and firm management positions, 14 attorneys from Nixon Peabody are highlighted. The 11 attorneys promoted to partner are Ellie Altshuler, Mark Beaudoin, Erik Birkeneder, Hannah Bornstein, Chris Browning, Barry Carrigan, Keri McWilliams, Matt Mullen, Steven Richard, Charles Tamuleviz and Alison Torbitt. In addition, Kenneth C. Lind was promoted to leader of the firms’ public finance practice group, Justin Thompson was promoted to office managing partner in LA, and Aaron Yowell was promoted to chief innovation officer.
Subscribe to stay informed of the latest legal news, alerts, and business trends.Subscribe