Nixon Peabody works with businesses, celebrities, and social media personalities to protect and monetize their brands in a digital world.
New technologies, including platforms like YouTube, Instagram, TikTok, and Twitter, are opening doors to exciting opportunities—while also presenting unforeseen risks. These platforms, coupled with outdated laws, can expose you to legal issues involving trade secrets, data privacy, and intellectual property, to name a few.
We work with businesses in the beauty, fashion, F&B, technology, and entertainment industries to close the gap between creativity and legal realities. We also work with influencers, whether digital natives or traditional entertainers and celebrities, to help them realize the value of their image through deal-making and negotiation. As new platforms and tools emerge, we provide proactive advice to our clients so they can focus their energies on the creative side of their business and maximize their opportunities.
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