Introduction
Loren Shokes is an associate in Nixon Peabody’s Entertainment and Sports practice group. Loren has extensive experience representing professionals in the entertainment and sports industries, including recording artists, music producers, athletes, fashion designers, actors, and models.
My focus
I advise clients across the entertainment, sports, consumer products, luxury fashion, and media industries on intellectual property, technology, e-commerce, privacy, and cybersecurity matters. My practice centers on advising corporations, private equity firms, artists, athletes, and entrepreneurs in connection with mergers and acquisitions, divestitures, joint ventures, debt financings, and other complex transactions, as well as standalone agreements, including licensing, collaboration, branding, and sponsorship arrangements.
Looking ahead
The entertainment and sports sectors are rapidly evolving as technology, media, and capital converge. Streaming, NIL (name, image, likeness), and private equity are reshaping business models and creating new opportunities for growth, with increased focus on IP, data, and brand presence.
In the news
- Sports Business Journal
Sports Business Daily: Executive transactions
April 17, 2026The following article features the selection of New York City Corporate partner Nic Mayne and Los Angeles Community Development Finance partner Sonia Nayak as leaders of NP’s Entertainment & Sports team, and also the NP arrivals of Los Angeles Corporate associates Loren Shokes and Sam Wainaina. Nic is quoted on the strategic goals for the team, and Albany partner and Corporate practice group leader Todd Tidgewell is quoted from the firm’s press release.
- Sportico
Sportico transactions: Moves and mergers roundup
April 17, 2026The following article features the selection of New York City Corporate partner Nic Mayne and Los Angeles Community Development Finance partner Sonia Nayak as leaders of NP’s Entertainment & Sports team, and also the NP arrivals of Los Angeles Corporate associates Loren Shokes and Sam Wainaina. Nic is quoted on the strategic goals for the team, and Albany partner and Corporate practice group leader Todd Tidgewell is quoted from the firm’s press release.
- Law360
Nixon Peabody names entertainment and sports team heads
April 16, 2026The following article features the selection of New York City Corporate partner Nic Mayne and Los Angeles Community Development Finance partner Sonia Nayak as leaders of NP’s Entertainment & Sports team, and also the NP arrivals of Los Angeles Corporate associates Loren Shokes and Sam Wainaina. Nic is quoted on the strategic goals for the team, and Albany partner and Corporate practice group leader Todd Tidgewell is quoted from the firm’s press release.
Admitted to practice
New York
California
U.S. District Court, Southern District of New York
U.S. District Court, Eastern District of New York
Education
Harvard Law School, J.D.
University of California, Los Angeles, B.A.
Professional activities
- Professional Research Certification
Insights And Happenings
View AllProfessionals in the Practice Area
View AllSonia A. Nayak
Partner / Co-Leader, Entertainment and Sports Team / Office Managing Partner, Los Angeles- Los Angeles
- Los Angeles +1 213.629.6072
- snayak@nixonpeabody.com
-
Nicoleas Mayne
Partner / Co-Leader, Entertainment and Sports Team- New York City
- New York City +1 212.940.3035
- nmayne@nixonpeabody.com
-
David L. May
Partner / Co-Lead, IPPG Sports & Sporting Goods Team- Washington, DC
- Washington, DC +1 202.585.8220
- dmay@nixonpeabody.com
-
