Nicoleas Mayne

/My focus

Applying my unique experience working with entertainment, sports, and influence-focused businesses, I am well-versed in structuring a wide variety of deals, including creator brand deals and NIL licenses; venture capital and private equity investor agreements; complex consulting, advisory, and marketing service agreements; and M&A transactions. I am a go-to resource for talent, incubators, and investors seeking to launch consumer products, enter into creative content production and distribution ventures, or produce or finance traditional entertainment projects, helping clients build and protect valuable businesses.

With a specific focus on the creator economy, CPG brands, and entertainment and sports ventures, I have worked as lead counsel on multimillion-dollar financing rounds for venture capital and private equity-backed companies and advised established clients throughout the M&A process, in each case at company valuations ranging from the low millions to over one billion dollars.

In addition to large-scale transactions, I provide responsive day-to-day business legal counsel to a notable roster of prominent creators, management companies, CPG brands, NIL collectives and rights holders, and entertainment networks.

/Looking ahead

YouTube and social media platforms will continue to command a growing share of consumer attention, with user-generated and in-platform IP offering additional opportunities for innovative creators to build and monetize their personal brands. Athletes, artists, and brands that understand and regularly interact with these platforms will be positioned for growth, and a new era of college athletics will bring even more influencer stakeholders into this space.

/Insights

• “College Football: The Day After–What Have We Done?,” HLSA of LA Virtual Event, January 21, 2025