Practices
Industries
Value-Added Services
Developing innovative pricing structures and alternative fee agreement models that deliver additional value for our clients.
Advancing professional knowledge and offering credits for attorneys, staff and other professionals.
Helping clients respond correctly when a crisis occurs.
Providing our clients with legal, strategic, and practical advice to make transformational changes in their organizations.
Leveraging law and technology to deliver sound solutions.
Delivering seamless service through partnerships across the globe.
Leveraging leading-edge technology to guide change and create seamless, collaborative experiences for clients and attorneys.
Industry-leading conferences focused on affordable housing, tax credits, and more.
Providing actionable information to support strategic decision-making.
Teaming with clients to advance sustainable projects, mitigate the effects of climate change, and protect our planet.
Offering a range of investment management and fiduciary services.
Bringing together companies and investors for tomorrow’s new deals.
Offering fresh insights on cases that are delayed, over budget, or off-target from the desired resolution.
Courtroom-ready lawyers who can resolve disputes early on clients’ terms or prevail at trial before a judge or jury.
Creating positive impact in our communities through increasing equity, access, and opportunity.
Christina Chang provides clients with business-minded legal advice on building, protecting, and monetizing brands and businesses. Christina handles entertainment and broad-based corporate transactions for clients in entertainment, technology, fashion, advertising, healthcare, art, and data privacy. With a background in licensing and intellectual property (“IP”) valuation, Christina helps clients create and protect assets that reach wider audiences across new mediums. She helps identify the right strategic partners, creatively structures deals, and handles all business and legal issues that arise from conception through distribution and exit.
I serve as a trusted advisor for management companies as well as new media and celebrity talent, models, artists, authors, and entrepreneurs, and work with their managers, agents, publicists, business managers, and other representatives to ensure all aspects of their professional careers and personal affairs are protected. Without limitation, I negotiate global entertainment agreements, including management and representation agreements; multi-channel network agreements; podcast network agreements; talent endorsement deals; advertising agreements; merchandise licenses; and literary, film, and TV agreements, and advise on IP, corporate, regulatory, union/guild, tax, employment, and data privacy issues that may arise therewith. Similarly, I provide corporate support to creatively structure celebrity joint ventures and partnerships where talent receives tax beneficial compensation and equity.
I negotiate and draft licensing agreements on behalf of licensors and licensees in various industries and all product categories and verticals, including apparel, accessories, footwear, automotive, food and beverage, cannabis, and NFTs. I ensure that collaborations between brands and talent are compliant with all applicable laws and regulations, including the Federal Trade Commission’s strict endorsement and advertising guidelines, Food and Drug Administration’s labeling requirements, and the various social media platforms’ changing terms of use. Similarly, I review and identify legal concerns in marketing materials, scripts, and advertising copy, offering resourceful solutions to minimize legal risk without delaying or thwarting the campaign. I also structure nationally compliant advertising campaigns, sweepstakes, contests, promotions, and commercial co-ventures, inclusive of drafting and updating official rules and privacy policies..
I provide clients with cost-effective strategies to protect their IP assets and advise on pre-litigation efforts to settle unauthorized commercial uses of their IP. I prioritize cleaning up the marketplace from such unauthorized uses to preserve the value of the brand and facilitate brand expansion.
Further development of new platforms, mediums, and monetization structures to sell and trade limited, rare, or exclusive assets or benefits—e.g., sale of NFT token that gets you exclusive access to an elite members-only social club, as well as revised compensation structures to talent, inclusive of monetary and equity compensation that vests based on continuous service and license of their IP.
This article mentions NP for representing lifestyle content creator Kristy Scott. Kristy is represented by partner and Entertainment team leader Ellie Heisler and counsel and Entertainment team member Christina Chang, both of the Corporate practice and Los Angeles office.
This article recognizing the entertainment industry’s top dealmakers and litigators features NP’s Entertainment team, including partner and team leader Ellie Heisler, partner Carron Mitchell, and counsel Christina Chang and Farrah Usmani, all of the Los Angeles office and Corporate practice. The article highlights each attorney for recent work with notable music and entertainment industry clients, and quotes Ellie on developing a strong work ethic as a woman and first-generation American.
Los Angeles Corporate counsel Christina Chang, a member of NP’s Entertainment team, is featured in this roundtable discussion on various trends and issues within the entertainment and sports industries.
This article recognizes Corporate counsel and Entertainment team member Christina Chang and Project Finance & Public Finance associate David Song, both of Los Angeles, as two of the Los Angeles Business Journal’s “Leaders of Influence: Minority Attorneys” for 2023. The publication notes that this list features standout minority attorneys considered to be particularly impactful on the legal scene while serving as trusted advisors in the Los Angeles region.
California
Southwestern Law School, J.D.
University of California, San Diego, B.A.
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