Christina Chang provides clients with business-minded legal advice on building, protecting, and monetizing brands and businesses. Christina handles entertainment and broad-based corporate transactions for clients in entertainment, technology, fashion, advertising, healthcare, art, and data privacy. With a background in licensing and intellectual property (“IP”) valuation, Christina helps clients create and protect assets that reach wider audiences across new mediums. She helps identify the right strategic partners, creatively structures deals, and handles all business and legal issues that arise from conception through distribution and exit.
I serve as a trusted advisor for management companies as well as new media and celebrity talent, models, artists, authors, and entrepreneurs, and work with their managers, agents, publicists, business managers, and other representatives to ensure all aspects of their professional careers and personal affairs are protected. Without limitation, I negotiate global entertainment agreements, including management and representation agreements; multi-channel network agreements; podcast network agreements; talent endorsement deals; advertising agreements; merchandise licenses; and literary, film, and TV agreements, and advise on IP, corporate, regulatory, union/guild, tax, employment, and data privacy issues that may arise therewith. Similarly, I provide corporate support to creatively structure celebrity joint ventures and partnerships where talent receives tax beneficial compensation and equity.
I work with clients to develop a comprehensive brand strategy and corresponding IP portfolio. I provide cost-effective strategies to protect their IP assets, including facilitating takedowns and reinstating wrongfully removed content from all major social media platforms, including YouTube, Amazon, Instagram, Meta, and X; recapturing affected domain and user names; negotiating settlements of infringing content, and resulting collaborations; and deploying litigation and other tools to enforce contracts and keep the marketplace clear for continued brand expansion. I also identify and negotiate collaborations with relevant rights holders for clients’ desired uses of third-party IP.
An ever-expanding global entertainment, media, and sports footprint with:
This article announcing the publication’s “Dealmakers of 2023” recognizes members of the NP Entertainment team—the only all-woman group to be featured this year—for their high-impact work in the music and entertainment industries. The article highlights Los Angeles Corporate partner and Entertainment team lead Ellie Heisler, along with Corporate partner Carron Mitchell and Corporate partners-elect Christina Chang and Farrah Usmani, all of the Los Angeles office. The article quotes Ellie on adapting to challenges in the industry, including recent strikes and the growing use of artificial intelligence.
This article mentions NP for representing lifestyle content creator Kristy Scott. Kristy is represented by partner and Entertainment team leader Ellie Heisler and counsel and Entertainment team member Christina Chang, both of the Corporate practice and Los Angeles office.
This article recognizing the entertainment industry’s top dealmakers and litigators features NP’s Entertainment team, including partner and team leader Ellie Heisler, partner Carron Mitchell, and counsel Christina Chang and Farrah Usmani, all of the Los Angeles office and Corporate practice. The article highlights each attorney for recent work with notable music and entertainment industry clients, and quotes Ellie on developing a strong work ethic as a woman and first-generation American.
Los Angeles Corporate counsel Christina Chang, a member of NP’s Entertainment team, is featured in this roundtable discussion on various trends and issues within the entertainment and sports industries.
This article recognizes Corporate counsel and Entertainment team member Christina Chang and Project Finance & Public Finance associate David Song, both of Los Angeles, as two of the Los Angeles Business Journal’s “Leaders of Influence: Minority Attorneys” for 2023. The publication notes that this list features standout minority attorneys considered to be particularly impactful on the legal scene while serving as trusted advisors in the Los Angeles region.
Southwestern Law School, J.D.
University of California, San Diego, B.A.
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