Christina Chang provides clients with business-minded legal advice on building, protecting, and monetizing brands and businesses. Christina handles entertainment and broad-based corporate transactions for clients in entertainment, technology, fashion, advertising, healthcare, art, and data privacy. With a background in licensing and intellectual property (“IP”) valuation, Christina helps clients create and protect assets that reach wider audiences across new mediums. She helps identify the right strategic partners, creatively structures deals, and handles all business and legal issues that arise from conception through distribution and exit.
I serve as a trusted advisor for management companies as well as new media and celebrity talent, models, artists, authors, and entrepreneurs, and work with their managers, agents, publicists, business managers, and other representatives to ensure all aspects of their professional careers and personal affairs are protected. Without limitation, I negotiate global entertainment agreements, including management and representation agreements; multi-channel network agreements; podcast network agreements; talent endorsement deals; advertising agreements; merchandise licenses; and literary, film, and TV agreements, and advise on IP, corporate, regulatory, union/guild, tax, employment, and data privacy issues that may arise therewith. Similarly, I provide corporate support to creatively structure celebrity joint ventures and partnerships where talent receives tax beneficial compensation and equity.
I provide clients with cost-effective strategies to protect their IP assets and advise on pre-litigation efforts to settle unauthorized commercial uses of their IP. I prioritize cleaning up the marketplace from such unauthorized uses to preserve the value of the brand and facilitate brand expansion.
Further development of new platforms, mediums, and monetization structures to sell and trade limited, rare, or exclusive assets or benefits—e.g., sale of NFT token that gets you exclusive access to an elite members-only social club, as well as revised compensation structures to talent, inclusive of monetary and equity compensation that vests based on continuous service and license of their IP.
Southwestern Law School, J.D.
University of California, San Diego, B.A.
This article recognizes Corporate counsel and Entertainment team member Christina Chang and Project Finance & Public Finance associate David Song, both of Los Angeles, as two of the Los Angeles Business Journal’s “Leaders of Influence: Minority Attorneys” for 2023. The publication notes that this list features standout minority attorneys considered to be particularly impactful on the legal scene while serving as trusted advisors in the Los Angeles region.
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