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    1. Home
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    3. Christina S. ChangPeople
    1. Home
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    3. Christina S. ChangPeople

    Christina S. Chang

    Counsel


    • Los Angeles
    • Office213.629.6067
    • cchang@nixonpeabody.com
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    Introduction

    Christina Chang provides clients with business-minded legal advice on building, protecting, and monetizing brands and businesses. Christina handles entertainment and broad-based corporate transactions for clients in entertainment, technology, fashion, advertising, healthcare, art, and data privacy. With a background in licensing and intellectual property (“IP”) valuation, Christina helps clients create and protect assets that reach wider audiences across new mediums. She helps identify the right strategic partners, creatively structures deals, and handles all business and legal issues that arise from conception through distribution and exit.

    Practice Areas

    Corporate & FinanceIntellectual PropertyCybersecurity & PrivacyHealthcare

    Industries

    EntertainmentCannabisFood, Beverage & AgribusinessEsports & GamingFashionSocial MediaArts & Cultural Institutions

    My focus

     Talent-Brand Collaborations, Endorsements, Joint Ventures

    I serve as a trusted advisor for management companies as well as new media and celebrity talent, models, artists, authors, and entrepreneurs, and work with their managers, agents, publicists, business managers, and other representatives to ensure all aspects of their professional careers and personal affairs are protected. Without limitation, I negotiate global entertainment agreements, including management and representation agreements; multi-channel network agreements; podcast network agreements; talent endorsement deals; advertising agreements; merchandise licenses; and literary, film, and TV agreements, and advise on IP, corporate, regulatory, union/guild, tax, employment, and data privacy issues that may arise therewith. Similarly, I provide corporate support to creatively structure celebrity joint ventures and partnerships where talent receives tax beneficial compensation and equity.

    Licensing, Advertising, and Compliance

    I negotiate and draft licensing agreements on behalf of licensors and licensees in various industries and all product categories and verticals, including apparel, accessories, footwear, automotive, food and beverage, cannabis, and NFTs. I ensure that collaborations between brands and talent are compliant with all applicable laws and regulations, including the Federal Trade Commission’s strict endorsement and advertising guidelines, Food and Drug Administration’s labeling requirements, and the various social media platforms’ changing terms of use. Similarly, I review and identify legal concerns in marketing materials, scripts, and advertising copy, offering resourceful solutions to minimize legal risk without delaying or thwarting the campaign. I also structure nationally compliant advertising campaigns, sweepstakes, contests, promotions, and commercial co-ventures, inclusive of drafting and updating official rules and privacy policies..

    IP Protection and Clearance

    I provide clients with cost-effective strategies to protect their IP assets and advise on pre-litigation efforts to settle unauthorized commercial uses of their IP. I prioritize cleaning up the marketplace from such unauthorized uses to preserve the value of the brand and facilitate brand expansion.

    Looking ahead

    Further development of new platforms, mediums, and monetization structures to sell and trade limited, rare, or exclusive assets or benefits—e.g., sale of NFT token that gets you exclusive access to an elite members-only social club, as well as revised compensation structures to talent, inclusive of monetary and equity compensation that vests based on continuous service and license of their IP.

    Insights

    • “Responding to Cyber Smear and Infringement Campaigns,” Nixon Peabody CLE program, March 2022
    • “Entertainment Year in Review: Transactional Panel,” Beverly Hills Bar Association: Entertainment Legal Update, Webinar, February 7, 2022
    • “Key Aspects of Social Media Marketing in Health Care,” West LegalEdcenter, Webinar, October 15, 2021
    • “The New Celebrity: Navigating the Changing Advertising Landscape on Social Media,” Nixon Peabody MCLE Marathon, Los Angeles, January 17, 2019

    Admitted to practice

    California

    Education

    Southwestern Law School, J.D.
    University of California, San Diego, B.A.

    Professional activities

    • Member, Beverly Hills Bar Association

    Recognition

    • Selected as one of the Los Angeles Business Journal’s “Leaders of Influence – Minority Attorneys” (2023)
    • Recognized in Variety’s Dealmakers Impact Report in 2022
    • Received a Best Lawyers: Ones to Watch 2023 recognition in the field of Entertainment and Sports Law
    • Recognized as a 2022 Rising Star for “Los Angeles Super Lawyers”

    In the News

    • Los Angeles Times

      Insights on the entertainment & sports industry in 2023

      Los Angeles Corporate counsel Christina Chang, a member of NP’s Entertainment team, is featured in this roundtable discussion on various trends and issues within the entertainment and sports industries.

      March 6, 2023
    • Los Angeles Business Journal

      Leaders of Influence: 2023 Minority Attorneys

      This article recognizes Corporate counsel and Entertainment team member Christina Chang and Project Finance & Public Finance associate David Song, both of Los Angeles, as two of the Los Angeles Business Journal’s “Leaders of Influence: Minority Attorneys” for 2023. The publication notes that this list features standout minority attorneys considered to be particularly impactful on the legal scene while serving as trusted advisors in the Los Angeles region.

      Jan 23, 2023
    • The Toy Book

      Social media star Addison Rae debuts toy line as Chief Fun Officer of Bonkers Toys

      This article announcing the launch of social media star Addison Rae’s new toy line through a partnership with Bonkers Toys mentions NP as the law firm representing her. The NP team includes Corporate partner and Entertainment team leader Ellie Heisler and Corporate counsel Christina Chang, both of the Los Angeles office.
      July 12, 2022
    • Business Insider

      The 13 leading attorneys and law firms that work with digital creators and influencers

      This article on the top attorneys and law firms representing digital influencers features Los Angeles Corporate partner Ellie Heisler, including how she got her start in the space and how her practice has grown. Los Angeles Corporate associate Christina Chang is mentioned for being Ellie’s “ right hand”.
      May 12, 2021

    Insights And Happenings

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    • Alert

      iHeartMedia agrees to pay $400,000 to settle deceptive endorsement claims

      March 6, 2023
    • Article

      Entertainment and sports industry trends

      March 6, 2023
    • Video

      NFTs in contracts and the courts

      Intellectual Property
      Dec 7, 2022
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    Professionals in the Practice Area

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    • Christopher P. Keefe

      Partner
      Chair, Business & Finance Department
      • Boston
      • Office:617.345.1350
      • ckeefe@nixonpeabody.com
      Christopher P. Keefe
    • Todd Tidgewell

      Partner / Leader, Corporate Practice Group
      • Albany
      • Office:518.427.2705
      • ttidgewell@nixonpeabody.com
      Todd Tidgewell
    • Philip B. Taub

      Partner
      Head of Private Equity
      • Boston
      • Office:617.345.1165
      • ptaub@nixonpeabody.com
      Philip B. Taub
    • Lori B. Green

      Partner
      Co-Leader, M&A and Corporate Transactions Team
      Co-Leader, Cannabis Practice
      • Rochester
      • Office:585.263.1236
        Mobile:585.281.3076
      • lgreen@nixonpeabody.com
      Lori B. Green
    • Stephen D. Zubiago

      CEO and Managing Partner
      • Boston
      • Office:617.345.6094
      • szubiago@nixonpeabody.com
      Stephen D. Zubiago
    View All

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