Kenneth Choy

Kenneth Choy is a consultant of Nixon Peabody CWL in Hong Kong. His practice includes advising clients on cross border transactions involving technology, intellectual property and intangible assets. Before moving back to Asia in 1999, he was in private practice in the U.S. for more than a decade. He had also served as general counsel and was co-founder of an international technology company. His broad experience allows him to view client concerns from both the client and the legal advisor’s perspective.

What do you focus on?

I have practiced law in the U.S. and Asia for more than 25 years. I work with innovative clients from different industries with intangible and IP assets in pre-IPO capital raising, portfolio building, IP commercialization, technology transfer, licensing, cross-border strategic alliances and mergers and acquisitions. I also advise clients dealing with disputes involving technology and intangible assets, contracts and disagreements with shareholders, partners, and vendors.

Technology and Life Sciences

I work with technology companies with their Hong Kong and Asian M&A, licensing and other tech transfer matters. I also work with biotech companies on material transfer, tech transfer, research and clinical trial arrangements, product development and licensing matters.

Brand Development

I help brand owners develop and expand their brands in the Asian Pacific region through portfolio building, licensing and franchising. I also advise them on infringement and co-existing matters as well as website and online issues.

Startups and Emerging Growth Companies

There is a growth of innovative startups and emerging growth companies in Hong Kong and Southern China. I help these companies with issues such as founders and shareholders relationship, employment visa, organizational structuring, protecting IP and intangible rights, pre-IPO fundraising and contracting needs.

IP Due Diligence

In M&A transactions and public offerings of securities, IP due diligence and evaluation involve more than checking boxes on a checklist. I help companies dig beyond compliance with registration requirements to evaluate the state of the underlying IP portfolio.

What do you see on the horizon?

Innovation is a hot topic in Asia today. But being innovative is just the first step. The challenge is in converting innovation into goods and services desired by consumers. Opportunities rest in helping companies deal with such challenges in a competitive global marketplace.

Publications and presentations

  • Legal and Dispute Resolution: Key for International Trade Symposium, Jakarta, Indonesia, September 2015
  • Hong Kong Trade Development Council Branch Directors Training, Hong Kong, May 2015
  • IIPCC Conference, Shanghai, China, April 2015
  • BIP Asia Forum, Hong Kong, December 2014
  • Asia IP Business & Finance Conference, Seoul, South Korea, September 2014
  • China International Fair for Trade in Services, Beijing, China, May 2014
  • Second Annual Young Global Leadership Conference, Hong Kong, May 2014


Kenneth Choy


Hong Kong

Phone: +852 2521 0880

Fax: +852 2521 0220

Northeastern University School of Law, J.D.

San Francisco State University, B.A.

New York


Hong Kong

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