Gina McCreadie is a partner in the Intellectual Property group who focuses on corporate and litigation matters advising clients on brand strategy and development, negotiation of production and distribution agreements and a spectrum of enforcement and litigation matters. Industries Gina concentrates her practice on include: craft breweries and distilleries, food and beverage, consumer products, computer software, jewelry and handbags. Gina also heads up the firm’s Copyright team.
I collaborate with my clients, partnering with them to help grow and protect their brands and expand their business. I don’t believe in a one-size-fits-all approach; rather, I take the time to understand my clients’ businesses and how they fit within the overall market, to tailor a strategy specific to them.
I work closely with clients to develop cost-effective strategies for building and strengthening their IP portfolios, domestic and worldwide (including trademarks, copyrights and trade dress), through strategic assessment of the size and stage of my clients’ businesses, potential opportunities and the relevant market and industry.
I regularly monitor business trends and market drivers to help consumer-facing clients identify avenues for growth through partnership and licensing arrangements. I have a special focus on the craft beer sector and counsel clients on licensing agreements and brewing arrangements (including contract brewing and alternating proprietorships), as well as help them navigate potential distribution deals and resulting agreements.
I routinely advise my clients on appropriate enforcement actions, including sending cease and desist letters, submitting DMCA “take down” notices, registering trademarks and copyrights with U.S. Customs and negotiating co-existence agreements. I’m an experience litigator and have litigated numerous trademark, trade dress and copyright disputes, as well as counterfeiting, false advertising, patent, trade secret, contract and domain name disputes in courts across the country and before the Trademark Trial and Appeal Board and the National Arbitration Forum.
As U.S. businesses and brands create a global presence through use of online and social media, it becomes even more important for these businesses to obtain trademark and copyright registrations early to avoid and combat infringement, trademark hijacking, cybersquatting and counterfeiting and to maximize available remedies.
In 2012, Gina served as a Special Assistant District Attorney at the Middlesex District Attorney’s Office for six months, where she was responsible for prosecuting more than 200 cases. In addition to bail arguments and plea negotiations, Gina argued nearly two dozen motions and tried ten cases (before a judge or jury) resulting in nine convictions.
While at Boston University School of Law, Gina was a member of the National Moot Court team and the Public Interest Law Journal. Gina was also a law clerk and a litigation consultant for the Civil Division of the U.S. Attorney’s Office in Boston, Massachusetts.
Prior to law school, Gina was a paralegal in the Antitrust Division of the U.S. Department of Justice under the Outstanding Scholar Program, where she served as lead paralegal in a large complex antitrust matter against two well-known credit card companies.
Gina also served as an intern in the White House during the Clinton administration and for Senator Edward M. Kennedy.
Boston University School of Law, J.D.
Boston College, B.A.
U.S. District Court, District of Massachusetts
U.S. District Court, Southern District of New York
U.S. District Court, Eastern District of New York
U.S. District Court, Western District of New York
U.S. Court of Appeals, First Circuit
U.S. Court of Appeals, Second Circuit