Join Nixon Peabody's Entertainment & Sports team and the Sports Lawyers Association for a discussion on the future of major sporting events in America. With the US fresh off hosting the FIFA World Cup and Los Angeles preparing for Super Bowl LXI in February 2027 and the 2028 Olympics, an impressive panel of industry leaders at the forefront of major events, professional sports, and regional host strategy will explore what these landmark events signal for the road ahead—from evolving fan experiences and emerging commercial opportunities to the business, logistical, and legal innovations shaping the next era of sports. Looking beyond the final whistle, we’ll examine what's next for cities, franchises, sponsors, and the industry at large.
Speakers
- Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission
- Zaileen Janmohamed, President & CEO, Bay Area Host Committee
- Francine Hughes, Executive Vice President & General Manager, Stadium Operations, San Francisco 49ers
- Sonia Nayak, Partner & Co-Leader, Entertainment & Sports Team, Nixon Peabody LLP