Gina McCreadie is an attorney in the Intellectual Property group who focuses on litigation matters advising clients on brand strategy and development, negotiation of production and distribution agreements, and a spectrum of enforcement issues.
I collaborate with my clients, partnering with them to help grow and protect their brands and expand their businesses. I don’t believe in a one-size-fits-all approach; rather, I take the time to understand my clients’ businesses and how they fit within the overall market to tailor a strategy specific to them.
I’m an experienced trial attorney and have litigated numerous trademark, trade dress, and copyright disputes, as well as counterfeiting, false advertising, patent, trade secret, contract, and domain name disputes in courts across the country and before the Trademark Trial and Appeal Board and the National Arbitration Forum. I also routinely advise my clients on appropriate enforcement actions, including sending cease and desist letters, submitting DMCA “take down” notices, registering trademarks and copyrights with U.S. Customs, and negotiating co-existence agreements.
I work closely with clients to develop cost-effective strategies for building and strengthening their IP portfolios, domestic and worldwide (including trademarks, copyrights and trade dress), through strategic assessment of the size and stage of my clients’ businesses, potential opportunities, and the relevant market and industry.
I regularly monitor business trends and market drivers to help consumer-facing clients identify avenues for growth through partnership and licensing arrangements. I have a special focus on the craft beer sector and counsel clients on licensing agreements and brewing arrangements (including contract brewing and alternating proprietorships), as well as help them navigate potential distribution deals and resulting agreements.
As U.S. businesses and brands create a global presence through use of online and social media, they must obtain trademark and copyright registrations early to avoid and combat infringement and maximize available remedies.
This column of notable Boston-area business news from 2022 includes client W.B. Mason Co.’s trial victory in a trademark infringement and dilution case brought by Dairy Queen related to the client’s BLIZZARD private-label spring water. The article mentions the firm for representing W.B. Mason. NP’s trial team, led by Intellectual Property partner and Cybersecurity & Privacy practice group leader Jason Kravitz, included Cybersecurity & Privacy counsel Gina McCreadie, associates Leslie Hartford and Melanie Dempster, and Complex Disputes senior counsel Deborah Thaxter, all of the Boston office.
U.S. District Court, District of Massachusetts
U.S. District Court, Southern District of New York
U.S. District Court, Eastern District of New York
U.S. District Court, Western District of New York
U.S. Court of Appeals, First Circuit
U.S. Court of Appeals, Second Circuit
Boston College, B.A.
Boston University School of Law, J.D.
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