Eliana A. Torres

My focus

I focus my practice on the selection and protection of brands, domain names, copyright and advertising issues, and general trademark and copyright protection and enforcement, as well as global brand strategy and licensing. I counsel clients about risks associated with proposed mark registrations, as well as prosecution of trademark applications, maintenance of registrations, and infringement issues. In addition, I also assist clients with website terms and conditions of use and privacy policies, social media advertising disclosures, copyright licenses, and influencer agreements.

My practice is also focused in the blockchain technology space and assisting clients in navigating the intersection between intellectual property rights, Web3, and the Metaverse, including NFTs, Decentralized Autonomous Organizations (DAOs), and other digital assets. I am committed to understanding the industry in which each client operates.

Looking ahead

As we move toward adoption of Web3, where content creators and users are empowered to monetize their contributions and data, we will see a rise of legal issues with IP creation, enforcement, and monetization. Businesses and individuals should be proactive in developing brand protection and enforcement strategies.

Insights

The list below includes some items from a previous firm.

Presentations

• Speaker, “Deep Dive Into The Metaverse And Web3: The First Global Law Symposium,” NYSBA, April 28, 2023
• Moderator, “Connecting It to All: Finding Interoperability Within Web3 and the Metaverse,” ABA-IPL Section Annual Meeting (IPLSPRING), April 13, 2023
• Speaker, “Brand Protection in the Metaverse ,” ABA-IPL Section Annual Meeting (IPLSPRING), April 13, 2023
• Panelist, “Trademarks and NFTs Roundtable,” United States Patent and Trademark Office, Webinar, January 24, 2023
• Speaker, “Startups with Gaia Labs,” San Francisco Startup Presentation with Gaia Labs, January 11, 2023
• Speaker, “The Promised Land: risks and opportunities with asset ownership in digital economies,” Metaverse Safety Week, Webinar, December 12, 2022
• Speaker, “Latinos en Web3,” Metaverse Miami, November 29, 2022
• Speaker, “NFT Compliance: Key Privacy Issues to Consider,” Privacy & Security Forum, November 2, 2022
• Speaker, “Discovery and Compliance in the Metaverse,” Relativity Fest Chicago, October 26, 2022
• Speaker, “Web3 Natives: IP Rights and NFTs for Creators,” Chicago Web312 Summit: The Intersection of Art, Business & Access, October 22, 2022
• Speaker, “IP and the Metaverse,” NFTs and the Metaverse, October 10, 2022
• Speaker, "IP in the Age of Web3: Promises and Perils," Copyright Society during the Copyright Society 2022 Annual Meeting, June 14, 2022
• Speaker, "NFT Current Cases and Disputes," Will Work for Food News, June 30, 2022
• Speaker, "Blockchain for IP Enforcement: More than Crypto and NFTs," American Business Council and the United States Patent and Trademark Office, June 29, 2022
• Speaker, "IP, NFTs, and the Metaverse," Monaverse Conference 2022, June 20, 2022
• Speaker, "The Impact of Women in NFTs: Don’t Miss Out on 52% of the Global Consumer Base,"  NFT NYC 2022, June 21, 2022
• Speaker, "Legal Panel—NFTs," Hola Metaverso: NFT Conference 2022, April 30, 2022
• Speaker, "NFTs and Intellectual Property: The Wild West of Open Marketplaces," ABA during the 2022 Intellectual Property Law Annual Conference, April 5, 2022

Publications

• Xheneta Ademi & Eliana Torres, Working the Net during the Pandemic, American Bar Association, Young Lawyers Division, Publications, After the Bar, Personal Life, (Last Visited January 3, 2020)
• Eliana Torres et al., The Celebrity Behind the Brand: International Right of Publicity, Pace Intellectual Property Sports & Entertainment Law Forum (Vol. 6, Iss. 1)