Emerging Companies

We are committed to working with you in the trenches as your partner. We will be with you through thick and thin for one simple reason: It’s the only way to build anything that will stand the test of time.

Our Approach

Every entrepreneur has a vision. To bring that vision to life, every single entrepreneur must face and overcome stiff challenges. From finding product-market fit to partnering with the right investors to making the best engineering, strategy and legal decisions, the road to success is littered with obstacles that threaten every startup’s chance of survival. 

NP understands the entrepreneur’s journey. We know that more than needing lawyers, entrepreneurs need partners to resolve thorny problems — often novel problems that no one has ever successfully surmounted. We appreciate how hard the journey can be, and that’s precisely why we provide legal services in a broader, problem-solving context.

Our Commitment to You

The most iconic technology companies have one thing in common:  they succeeded in doing something most believed to be impossible. At NP, we believe in something many think is impossible. We believe that it is possible to understand a client’s business so well that every piece of legal advice NP provides has a positive, measurable impact on that startup’s chance of success.

Our goal is to provide bespoke services to innovators who are laser-focused on optimizing business and legal decisions at high velocity. In the spirit of reaching that goal together, the following is a sample of some of the services we offer to emerging companies:    

  • Strategic product counseling to help manage and eliminate regulatory risk associated with building consumer and enterprise technology products;
  • Intellectual property protection strategies, including portfolio management, to protect your most valuable innovations;
  • Choice of entity and business formation to ensure rational ownership among the founders, advisors and other team members so future fundraising and recruiting efforts run smoothly;
  • Friends and family, angel, venture capital, and private equity financing transactions;
  • Effective equity incentive plans to align the interests of founders, key stakeholders and employees;
  • Support throughout a company’s life cycle for governance matters, including founder disputes and nuanced matters of corporate control;
  • Licensing and other technology transactions to optimize revenue and reduce the risk of litigation;
  • A proactive approach to employment and consulting agreements to minimize avoidable disputes that otherwise distract entrepreneurs from the mission at hand;
  • Legal and strategic support for any cross-border business challenges or regulatory hurdles either through our direct experience or collaboratively with our network of international firms;
  • Immigration support to enable the buildout of a world-class organization.

Our Commitment to the Startup Ecosystem

We have relationships with accelerators in cities across the country, including:

  • BioLabs at NYULangone
  • Cambridge Innovation Center
  • Cedars-Sinai Accelerator
  • High Tech Rochester
  • LaunchPad Long Island
  • Tumml

We leverage our relationships with accelerators, prominent angel investors, venture capitalists and investment banks to assist our startup partners. We go to great lengths to understand your business objectives and your unique capital situation, so we can deliver efficient legal services that serve your startup’s evolving priorities. 

We work with startups in the following industries:

  • AR/VR
  • Artificial intelligence and machine learning
  • Autonomous vehicle technology
  • Big Data
  • Blockchain
  • Bioinformatics
  • Cannabis
  • Cleantech
  • Consumer products
  • E-commerce & retail
  • Fashion
  • Fintech
  • Gaming
  • Healthtech/Biotech
  • Investor Topics
  • Justice/Diversity
  • Media and entertainment
  • Medical devices
  • Mobile healthcare technology
  • Mobility
  • Network infrastructure
  • New media
  • Privacy/Security
  • Robotics/IoT/Hardware
  • SaaS
  • Social impact/Education
  • Social media
  • Software
  • Space
  • Transportation
  • Tech-enabled services

An IP guide to winning investors for biotech start-ups

Managing Intellectual Property | April 08, 2021

This article on challenges biotech startups face in their patent strategies quotes San Francisco Intellectual Property partner oN Lu on how startups can take advantage of the USPTO’s provisional patent application system, utilizing an expedited examination, to get an early decision the startup can present to investors.

Get ready: Legalized adult-use marijuana in N.Y. isn’t far off

Rochester Business Journal | February 12, 2021

Rochester Corporate partner and Cannabis practice co-leader Lori Green, Rochester Corporate associate Brandon Coyle, and New York City Complex Commercial Disputes associate Catherine Savio, all of the Cannabis practice, contributed this article discussing the legislative path toward legalized adult-use marijuana in New York State and best practices for businesses to prepare now.

Clerio Vision Radio Segment

WHAM 1180 (Rochester) | November 05, 2020

This radio segment features Rochester Labor & Employment partner Stephen Jones for his work with client Clerio Vision, which spun off from University of Rochester’s laser and vision science research, and how he’s helped grow the biotech startup by leveraging Rochester assets.

Why start-ups need to learn about IP

Managing Intellectual Property | October 01, 2020

This article on what entrepreneurs need to know about IP quotes San Francisco Intellectual Property partner oN Lu extensively on whether startups need IP, strategies they can take to monetize their IP, and when to engage an attorney. The article—resulting from NP’s European Innovation Academy involvement—also includes commentary from NP clients on how IP strategies have benefitted their companies in terms of funding, growth, and other factors.

Mass. Pot Co. Says Regulator Sat On Application for Months

Law360 | September 21, 2020

Manchester Government Investigations & White-Collar Defense partner Mark Knights is quoted in this article on a Massachusetts marijuana dispensary’s lawsuit alleging the state’s Cannabis Control Commission has failed to take action on the dispensary’s license application for nearly three times the 90-day prescribed turnaround time. The article mentions Mark and Boston Government Investigations & White-Collar Defense associate Charles Dell’Anno for representing the dispensary, Northeast Alternatives.

How to Get What You Want in a Term Sheet

TechCrunch | August 13, 2020

San Francisco Corporate partner and leader of the West Coast Emerging Companies and Venture Capital Group Lior Zorea discusses how to negotiate the all-important term sheet and cap table to ensure that all parties benefit. Lior recently presented at TechCrunch’s premier Early Stage event on this subject.

Hospitals partner with industry to co-create digital tools

Modern Healthcare | July 25, 2020

In this article on how hospitals are co-developing tools with tech companies, Long Island office managing partner and Health Care partner Allan Cohen is quoted on the factors for hospitals to consider when selecting the right partner and the ways in which hospitals are investing in startups.

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