Troy Lieberman

/My focus

Outside General Counsel & Corporate Counseling

I serve as outside general counsel and strategic advisor to emerging- and growth-stage companies, working closely with founders, boards, management teams, and investors on day-to-day and strategic matters. I advise on corporate governance and board matters, commercial and operational issues, financings and investments, strategic partnerships, and mergers and acquisitions. I work as an extension of the leadership team, helping clients solve problems, evaluate risk, and make practical decisions as they build and scale their businesses, while bringing in the right specialized counsel when needed.

Privacy, Cybersecurity & Artificial Intelligence

I advise clients on privacy, cybersecurity, and AI, particularly where new products, technologies, and uses of data intersect with evolving regulations. My work includes product counseling, privacy and cybersecurity compliance, AI governance and contracting, data-use issues, and cybersecurity preparedness and incident response. I counsel companies on US and international privacy requirements and emerging AI regulation, and regularly advise boards and executive teams on investigations, regulatory inquiries, and significant privacy and security incidents. I also represent companies in regulatory and litigation matters arising from privacy, cybersecurity, AI, and other data practices.

TCPA, Consumer Communications & Consumer Protection

I advise technology companies, communications platforms, marketers, and other businesses on the Telephone Consumer Protection Act (TCPA) and other laws governing consumer communications, advertising, and marketing. Before moving in-house to an AI-powered consumer communications and marketing platform, I established and led Nixon Peabody’s TCPA team. My practice includes counseling on calling-and-messaging programs, product design, compliance, regulatory developments, and defending companies in TCPA and related litigation. I also advise clients on FTC requirements and other consumer-protection and advertising issues.

Technology Transactions

I advise companies on complex commercial and technology transactions, with a practical understanding of how technology products are built, sold, licensed, and deployed. I structure and negotiate software and software-as-a-service (SaaS) agreements, technology and intellectual property licenses, AI and data agreements, strategic partnerships, and other arrangements involving the development, acquisition, use, or commercialization of technology and intellectual property. My work frequently involves complex questions around data rights, privacy, cybersecurity, AI, and regulatory requirements. I focus on what matters to the business and on getting deals done efficiently, without losing sight of the legal, commercial, and regulatory risks that matter.

Past experience

• Vice president of Legal at Attentive Mobile, a late-stage AI-powered consumer communications and marketing company, where he built and led legal and compliance teams responsible for data privacy and cybersecurity, compliance, product counseling, intellectual property, technology transactions, litigation, and public policy, among other responsibilities. Troy also advised company leadership and the board on strategic legal and business matters and supported acquisitions and other corporate transactions.
• Prior to Attentive, Troy began his legal career at Nixon Peabody as the deputy leader of the Privacy & Cybersecurity practice group and leader of the TCPA & Consumer Privacy Team, where he litigated technology and privacy disputes and advised clients on regulatory compliance.
• Before law school, Troy was a business transformation consultant at IBM, where he advised clients on business process improvement.

/Looking ahead

Technology companies are navigating growth, innovation, and increasingly complex legal and regulatory environments. Effective legal advice requires understanding more than the law. It requires understanding a company’s products, customers, business model, risk tolerance, and strategic objectives.

Having advised technology companies from both inside and outside the business, I focus on helping management teams make practical decisions that enable growth while managing risk. Whether the issue is a board decision, strategic transaction, new AI-enabled product, regulatory challenge, or major commercial relationship, the goal is the same: understand the business objective, identify what really matters, and find a path forward.