Troy Lieberman

/My focus

Data Privacy, Cybersecurity & Artificial Intelligence

I advise clients on developing and scaling data-driven products and services, designing global privacy and cybersecurity compliance programs, managing data breach and security incidents, and implementing responsible and compliant uses of artificial intelligence.

My practice focuses on guiding companies through compliance with complex and developing privacy and cybersecurity laws and regulations, including the California Privacy Rights Act (CCPA/CPRA) and other US state privacy laws; the General Data Protection Regulation (GDPR); the Telephone Consumer Protection Act (TCPA) and similar state laws; CAN-SPAM, the California Invasion of Privacy Act (CIPA); and the Gramm-Leach-Bliley Act (GLBA). I help clients innovate and grow while navigating these evolving regulatory frameworks, build scalable compliance programs, and advise boards of directors and executive teams on risk mitigation.

I also represent clients facing regulatory investigations and high-stakes litigation under these laws. My practice includes extensive TCPA and state telemarketing litigation experience, having defended companies in dozens of nationwide class actions and related enforcement matters.

Technology Transactions

I counsel clients on a wide range of commercial and technology transactions, including structuring and negotiating strategic licensing arrangements, services and software-as-a-service (SaaS) agreements, joint ventures, and other deals involving the creation, acquisition, licensing, or commercialization of intellectual property. My work often involves complex data-use rights, privacy considerations, and regulatory constraints tied to advanced technologies and AI.

Outside General Counsel

I serve as outside general counsel to companies at all stages, leveraging my years of experience scaling and leading legal teams at a high growth AI marketing company to provide practical, risk-adjusted advice on both strategic and day-to-day matters. My work includes advising on corporate governance, venture financings, and mergers and acquisitions, ensuring that clients can operate and grow with confidence as legal, regulatory, and technological landscapes continue to evolve.

/Representative experience

• Previously Vice President of Legal at Attentive Mobile, a late-stage AI and marketing-technology platform where he built and led legal and compliance teams responsible for data privacy & cybersecurity, compliance, product counseling, intellectual property, litigation, and public policy, among other responsibilities.
• Prior to Attentive, Troy began his career at Nixon Peabody as the deputy leader of the Privacy & Cybersecurity practice group and leader of the TCPA & Consumer Privacy Team, where he litigated technology and privacy disputes and advised clients on compliance.

/Looking ahead

AI adoption, rising privacy expectations, and accelerating regulatory scrutiny are reshaping how companies operate. The organizations that will win in this environment are those that truly understand their data—how it moves, how it can be used, and how to govern it responsibly. By investing in data fluency and compliance frameworks, businesses can innovate confidently, deliver products faster, and make sharper, more informed decisions. For forward-looking companies, compliant and strategic data use won’t just mitigate risk, it will be a defining competitive advantage and the foundation of scalable, sustainable growth.