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On Lu is a partner in our Intellectual Property practice group and is based in our San Francisco office. On leverages a decade of litigation experience in federal courts to assist clients in protecting and monetizing their intellectual property. He has a long and extensive track record of representing multinationals from Asia, as well as startups around the world.
Prior to becoming a lawyer, On worked on the business side of IP. He spent over ten years launching U.S. high-tech companies internationally—including two that became public entities. His rich business background and hands-on experience enable him to bridge the legal needs of his clients from a pragmatic, real-world perspective.
I collaborate with some of the most prestigious technology companies in China, Taiwan, Japan, Korea, and Australia to convert their IP cost centers into profit centers. My expertise is in monetizing IP by creating patent portfolios to generate revenue, cross-license, increase company valuation, and defend against litigation.
To do this, I leverage a decade of experience in complex, multiparty patent and trademark litigation before the International Trade Commission (ITC), and in federal district courts around the country. In addition, I develop anti-counterfeiting initiatives, including working with U.S. Customs & Border Protection (CBP), to prevent counterfeit products from entering the United States.
One of my favorite undertakings as an IP lawyer is working with scrappy startups to elevate their ideas and inventions into protectable IP. It has been such a joy to work one-on-one with 250+ startups across the globe. For the last eight years, I have served as Chief IP Counsel for the European Innovation Academy (EIA), where I developed and teach the IP curriculum that has trained over 7,000+ startups from 90+ countries. Before becoming a lawyer, I spent a decade working in four “dot.coms”.
Multinationals—particularly those in Asia—are realizing that litigation is not the best use of their resources. Simultaneously, these companies are asking more fervently, “what are the patents and trademarks that we have invested so much time and money in actually doing for us?”
In response, I anticipate greater emphasis on building and refining IP portfolios that serve targeted purposes such as defending against litigation, or cross-licensing with competitors, or monetization to generate revenue—thereby converting an IP department from a cost center to a profit center.
In this USF Lawyer “Alumni News” column (page 29) and on the USF Law School website, On Lu is featured for his focus on monetizing intellectual property, as well as his role as a USF alumnus.
This USF Lawyer article (page 9) describes On Lu’s leadership of the #RoastCarol campaign to create a $100K endowment to fund USF’s diversity recruiting and mentoring initiative.
U.S. District Court, Central District of California
U.S. District Court, Eastern District of California
U.S. District Court, Northern District of California
U.S. District Court, Southern District of California
U.S. Court of Appeals, Ninth Circuit
U.S. Court of International Trade
National University, MBA, Global Marketing
University of Redlands, B.A., International Relations
University of San Francisco School of Law, J.D.
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