I recently had the pleasure of sitting down with Catherine Frymark, EVP of Corporate Communications at Mattel, for a candid and inspiring conversation about her role, the company’s transformation, and the phenomenal success of the Barbie movie.
Catherine is not only a brilliant communicator and leader, but also a friend and former neighbor of mine. We had so much fun catching up and sharing insights that I wanted to share some of the highlights and takeaways from our NP Let’s Talk chat.
Watch highlights from NP Let’s Talk with Catherine Frymark
Catherine has been instrumental in telling the story of Mattel’s transformation as it evolves its brands and realizes its intellectual property potential. The Barbie movie became a global phenomenon and a cultural touchstone for audiences of all ages and backgrounds. Moreover, the movie reflects Barbie’s brand evolution and has come to symbolize women’s empowerment, diversity, and inclusion.
“We’re proud to say that every little kid can see themselves in Barbie. It is now the most diverse doll line on the market.”
Catherine opened up about some of the challenges and opportunities she has faced in her career and the role of mentors and mentees in her professional development. She emphasized the importance of bringing other women along on the journey.
“There’s something in the sisterhood…and that ability to be vulnerable without looking weak or worrying about it being a setback.”
Reflecting on her early career days, Catherine stressed the impact of preparation, giving her critical skills and confidence, which she uses regularly as a leader in communications.
“Preparation is key. If you prep and you prep, you don’t need to read your notes. You’re just speaking it. And then your audience knows you know the material.”
She expanded with valuable advice for women navigating toward leadership roles of their own.
“Know yourself. Trust your gut. And stand up for your values and convictions.”
As we wrapped our conversation, Catherine stressed the importance of work-life integration and self-care, recognizing the need more than ever to be present and focused in her personal and professional life.
“I’m glad self-care is here now. It’s in our vernacular. We have to do it.”
I was truly inspired and energized by my conversation with Catherine, and I hope you enjoy watching the highlights of our conversation. Catherine is truly a remarkable woman and a leader in her field. I’m so grateful for her generosity in sharing her time and insights.
