Steven Feirman practices franchise and distribution law, with an emphasis on helping franchisors expand their franchise systems in the United States and in foreign jurisdictions. He has gained renown for his work at the intersection of franchising and antitrust, including pricing strategy and supply chain matters.
I am a former Federal Trade Commission lawyer, and I focus on helping well-established and emerging franchise systems develop their business models and expand their businesses. Many franchisors call on me to address their most complex issues, and I serve as both their legal counsel and strategic business advisor.
Much of my work involves the structuring of franchise systems to ensure that they comply with all federal, state and foreign franchise laws. More importantly, I seek to ensure that my clients embrace best franchising practices in their franchise documents and operations. This results in a franchise system that is marketable and collaborative. By using this approach, I have happy clients in a variety of industries, including restaurants, hospitality, financial services, travel, real estate, personal services, business services, retail and health care.
I regularly advise franchisors and others on pricing, supply restrictions, acquisitions, joint ventures and other sensitive competition issues. Companies that commit antitrust violations can be subject to serious penalties, including treble damages. With my experience as a federal antitrust enforcement official, I have helped many franchisors navigate through varying federal and state antitrust laws. For example, because franchisors are not permitted to control franchisee prices in some states, my clients have used techniques such as Minimum Advertised Price policies, geographic price fixing, pricing incentives, agency models and consignment arrangements. One of my favorite projects in recent years was the development of a unilateral “Colgate” policy that is thought to be the only such policy in use by a franchisor.
In recent years, franchisors have recognized the benefits of multi-unit franchising. I believe that this trend will continue, but with a shift from subfranchising toward area development.
District of Columbia
Colgate University, A.B., magna cum laude
Washington University in St. Louis, J.D.
Steven was selected, through a peer-review survey, for inclusion in The Best Lawyers in America® 2023 in the field of Franchise Law. Steven has been listed in Best Lawyers since 2006.
Steve has also been recognized for exceptional standing in the legal community in Chambers USA: America’s Leading Lawyers for Business 2022 for Franchising (nationwide). He has also been recognized in Chambers in previous years.
Steve is recognized as one of the top franchise lawyers in the United States and internationally in the current edition of the International Who’s Who of Franchise Lawyers.
Steve has received an AV Preeminent® Peer Review Rating™ from Martindale Hubbell®, the highest possible rating for ethics and legal ability.
Steve has been recognized for the past twelve years as a “Legal Eagle” by Franchise Times and he was inducted into the Legal Eagles Hall of Fame in 2013. He is also recognized by his peers as a leading franchise lawyer in the Washington, DC, edition of Super Lawyers Magazine.
Steve is a recipient of the Federal Trade Commission’s Meritorious Service Award and the prestigious Burton Award for Legal Achievement.
Best Lawyers In America ®, Chambers USA, International Who’s Who of Franchise Lawyers, Martindale Hubbell, “Legal Eagle” by Franchise Times and Super Lawyers periodically review lawyer credentials and solicits, reviews and evaluates peer feedback in determining who receives recognition. No aspect of this advertisement has been approved by the Supreme Court of New Jersey or any other applicable state bar reviewing authority.
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