Ellie Heisler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. As an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses, while mitigating liability as they elevate their visibility. She is well-versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives.
My practice involves three main areas of focus, leveraging my experience in entertainment law, my background in brand building, and my passion for food and fashion. I play at the intersection of all three and advise clients on how to navigate and monetize these industries effectively.
I negotiate agreements on behalf of on-camera talent, producers, writers and directors for unscripted and scripted television series and on behalf of content creators and influencers for brand deals, representation and multi-channel network agreements. I also have experience in negotiating production services agreements, option agreements and handling production legal for unscripted and scripted television, documentary and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by engaging an agent, manager, consultant, business manager and guild membership, and by securing rights to a property or content they will need to own or control to bring their goals to fruition.
I have secured licensing, and negotiated endorsement, joint venture and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, kitchenware, mobile applications, food, beverage, supplement, fragrance, skincare, cosmetics, snowboards and toys. I also advise clients on building their brands and protecting their intellectual property, and provide strategies for dealing with intellectual property infringement and fair use issues.
I act as a trusted advisor to startup food, apparel and production companies; management companies; and advertising agencies. As an entrepreneur, I offer practical advice based on actual experience for all aspects of operating a business, including protecting the company’s assets, employment matters and fundraising. I anticipate success and help clients get there.
Increased crossover from digital talent leveraging their following to enter traditional media and the reverse, which has attracted viewers, ratings and ad dollars to online content creators. As entertainment legal and business advisers, our job is to help clients navigate this evolving environment and diversify the types of content our clients participate in, produce and endorse.
The Hollywood Reporter | February 04, 2020
This article about leading entertainment and media agency WME signing vlogger Anastasia Radzinskaia notes Los Angeles Corporate partner Ellie Heisler as one of the attorneys representing the six-year-old YouTube star.
Los Angeles Business Journal | November 15, 2019
This story on the emerging trend of women professionals wearing watches historically marketed to men quotes Los Angeles Corporate partner Ellie Heisler (Altshuler), who talks about timepieces as a symbol of success in corporate environments.
The Hollywood Reporter | August 06, 2019
This article quotes Los Angeles Corporate partner Ellie Altshuler on why social media influencers could become the next crop of celebrities to face copyright infringement claims from street artists whose work appears on their social channels.
Variety | April 08, 2019
Variety magazine named Los Angeles Corporate Partner Ellie Altshuler to its 2019 Legal Impact “Up Next” list. The piece, which recognizes Ellie as one of only a handful of attorneys recognized for “cutting the deals shaping modern Hollywood,” highlights her work with digital influencers.
November 05, 2018
Los Angeles Corporate partner Ellie Altshuler is featured in this Loyola Law School article on the path she took to becoming the go-to lawyer for YouTube content creators and social media influencers seeking to expand their brand.
Modern Restaurant Management | August 29, 2018
This end-of-month roundup of top restaurant news includes highlights from Nixon Peabody’s Food, Beverage & Agriculture team’s quarterly Crystal Ball outlook report. Boston Financial Restructuring and Bankruptcy partner Lee Harrington, Los Angeles Corporate partner Ellie Altshuler, Rochester Corporate partner Tyler Savage, and Buffalo Complex Commercial Disputes associate Tracey Scarpello are quoted.
Los Angeles Business Journal | July 29, 2018
Los Angeles Corporate partner Ellie Altshuler is quoted in this article for her outlook on challenges surrounding content ownership as the relationship between brands and social media influencers evolves.
Los Angeles Daily Journal | June 24, 2018
Los Angeles corporate partner Ellie Altshuler was named as one of the top 40 attorneys in California under the age of 40 by the Los Angeles Daily Journal.
Law360 | May 06, 2018
In this roundup of promotions to partner and firm management positions, 14 attorneys from Nixon Peabody are highlighted. The 11 attorneys promoted to partner are Ellie Altshuler, Mark Beaudoin, Erik Birkeneder, Hannah Bornstein, Chris Browning, Barry Carrigan, Keri McWilliams, Matt Mullen, Steven Richard, Charles Tamuleviz and Alison Torbitt. In addition, Kenneth C. Lind was promoted to leader of the firms’ public finance practice group, Justin Thompson was promoted to office managing partner in LA, and Aaron Yowell was promoted to chief innovation officer.
Bloomberg | March 14, 2018
Los Angeles IP counseling and transactions partner Ellie Altshuler is quoted in this story about the possibility of widespread adoption for “inclusion riders”— a clause in an entertainer’s contract that mandates a diverse cast and crew for the project.
Los Angeles Business Journal | February 15, 2018
Los Angeles IP counseling and transactions partner Ellie Altshuler is quoted in this article on what metrics are most important in measuring social media impact.
Los Angeles Business Journal | February 01, 2018
This feature of Los Angeles IP counseling & transactions partner Ellie Altshuler discusses her promotion to partner and how she fuses her practice in fashion law with her fashion style.
Adweek | October 09, 2017
Los Angeles IP counseling and transactions associate Ellie Altshuler is quoted throughout this article about the recent updates made to the Federal Trade Commission’s endorsement guidelines and their effects on social marketers.
Podcast | 10.31.18
Food, Beverage & Agriculture Alert | 07.24.18
01.17.19 | Los Angeles, CA
01.16.19 | San Francisco, CA
01.18.18 | Los Angeles, CA
Loyola Law School, Los Angeles, J.D.
University of California, Los Angeles, B.A.
To Live and Law in LA