Bio portrait of Ellie Heisler, Nixon Peabody LLP, Entertainment practice

Ellie L. Heisler

Ellie Heisler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. As an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses, while mitigating liability as they elevate their visibility. She is well-versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives.

What do you focus on?

My practice involves three main areas of focus, leveraging my experience in entertainment law, my background in brand building, and my passion for food and fashion. I play at the intersection of all three and advise clients on how to navigate and monetize these industries effectively.


I negotiate agreements on behalf of on-camera talent, producers, writers and directors for unscripted and scripted television series and on behalf of content creators and influencers for brand deals, representation and multi-channel network agreements. I also have experience in negotiating production services agreements, option agreements and handling production legal for unscripted and scripted television, documentary and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by engaging an agent, manager, consultant, business manager and guild membership, and by securing rights to a property or content they will need to own or control to bring their goals to fruition.


I have secured licensing, and negotiated endorsement, joint venture and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, kitchenware, mobile applications, food, beverage, supplement, fragrance, skincare, cosmetics, snowboards and toys. I also advise clients on building their brands and protecting their intellectual property, and provide strategies for dealing with intellectual property infringement and fair use issues.

Trusted Advisor

I act as a trusted advisor to startup food, apparel and production companies; management companies; and advertising agencies. As an entrepreneur, I offer practical advice based on actual experience for all aspects of operating a business, including protecting the company’s assets, employment matters and fundraising. I anticipate success and help clients get there.

What do you see on the horizon?

Increased crossover from digital talent leveraging their following to enter traditional media and the reverse, which has attracted viewers, ratings and ad dollars to online content creators. As entertainment legal and business advisers, our job is to help clients navigate this evolving environment and diversify the types of content our clients participate in, produce and endorse.


  • Speaker, “Legal Considerations for Influencers in the Age of Social Distancing,” EIA 2020 | Social Media Influencers, Webinar, October 9, 2020
  • Panelist,  “The Shifting Power of Influencers in the Age of Social Distancing,” 44th Annual UCLA Entertainment Symposium, Webinar, August 12, 2020 
  • Speaker, “Cause-Marketing + Influencer Engagement,” It Gets Better Global Summit, New York, NY, June 28, 2019
  • Speaker, “The New Celebrity: Navigating the Changing Advertising Landscape on Social Media,” Nixon Peabody MCLE Marathon, Los Angeles, January 17, 2019
  • Speaker, “Case Study—Social Influencers: What Every Food & Beverage Counsel Needs to Know About Working with Social Influencers,” Food & Beverage Exchange, Chicago, IL, October 16–17, 2018
  • Featured speaker at the welcome reception for the incoming class of 2021, Loyola Law School, Los Angeles, August 14, 2018
  • Panelist, “Leveraging Your Network: How to Build a Book of Business,” Women Lawyers Association of Los Angeles Young Lawyers Section, Los Angeles, May 16, 2018
  • Speaker, “How social media influencers partner with retailers to sell their goods, and the cost-benefit analysis from both sides,” LAEDC Future Forum, Santa Monica, May 2, 2018
  • Speaker, “Legal issues facing YouTube content creators,” SelfMADE, Provo, April 20, 2018
  • Panelist, “Who will be the Michael Jordan of Esports? Building the Next Generation of Brand Influencers,” Nixon Peabody & XLIVE Reception Series, Los Angeles, March 7, 2018
  • Speaker, “The Evolution of Endorsement Deals,” Nixon Peabody Annual MCLE Seminar, Los Angeles, January 2018
  • Panelist, “New Media: New Frontiers in Asia Technology and IP Investment,” IBA’s Investing in Asia Conference, New York, December 8, 2017
  • Speaker, “#Sponsored,” AdvertisingWeek, New York, September 25, 2017
  • Panelist, “Runway Ready: Fashion Law Fundamentals,” American Bar Association, Los Angeles, February 9, 2016
  • Speaker, “Multi-platform Distribution: Technology in Entertainment,” Nixon Peabody MCLE, Los Angeles, January 21, 2016
  • Speaker, “Fashion Tech: The law of fashion in a digital marketplace,” Nixon Peabody MCLE, Los Angeles, January 21, 2015

Classes Taught

  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2016
  • Best practices in negotiating and drafting fashion licensing agreements, INTA lead table topic, May 2016
  • Negotiations class, Contract Law, USC, Winter 2015
  • Licensing classes, Fashion Law, Loyola Law School, Fall 2015
  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2015
  • Best practices in negotiating and drafting licensing agreements, INTA lead table topic, May 2015
  • Licensing class, Fashion Law, Loyola Law School, Fall 2014
  • Celebrity licensing class, Fashion Law Summer Intensive, Loyola Law School, Summer 2014

Celebrities Keep Getting Sued Over Instagrams of Themselves

Law360 | September 17, 2020

This article, covering the dilemma of celebrities being sued for posting images of themselves to social media, references a copyright lawsuit involving a paparazzi photo of actress and model Emily Ratajkowski. New York Complex Commercial Disputes partner Dan Schnapp and Los Angeles Corporate partner Ellie Heisler are representing Ratajkowski in this matter.

WME Signs 6-Year-Old Vlogger Anastasia Radzinskaia (Exclusive)

The Hollywood Reporter | February 04, 2020

This article about leading entertainment and media agency WME signing vlogger Anastasia Radzinskaia notes Los Angeles Corporate partner Ellie Heisler as one of the attorneys representing the six-year-old YouTube star.

Women execs warm to men’s watches

Los Angeles Business Journal | November 15, 2019

This story on the emerging trend of women professionals wearing watches historically marketed to men quotes Los Angeles Corporate partner Ellie Heisler (Altshuler), who talks about timepieces as a symbol of success in corporate environments.

Artists vs. influencers: Why That Street Art Selfie Could Get You Sued

The Hollywood Reporter | August 06, 2019

This article quotes Los Angeles Corporate partner Ellie Altshuler on why social media influencers could become the next crop of celebrities to face copyright infringement claims from street artists whose work appears on their social channels.

Legal Impact Report

Variety | April 08, 2019

Variety magazine named Los Angeles Corporate Partner Ellie Altshuler to its 2019 Legal Impact “Up Next” list. The piece, which recognizes Ellie as one of only a handful of attorneys recognized for “cutting the deals shaping modern Hollywood,” highlights her work with digital influencers.

Alum Ellie Altshuler is Ahead of the Curve

November 05, 2018

Los Angeles Corporate partner Ellie Altshuler is featured in this Loyola Law School article on the path she took to becoming the go-to lawyer for YouTube content creators and social media influencers seeking to expand their brand.

According to a recent study/survey … End-of-August 2018 edition

Modern Restaurant Management | August 29, 2018

This end-of-month roundup of top restaurant news includes highlights from Nixon Peabody’s Food, Beverage & Agriculture team’s quarterly Crystal Ball outlook report. Boston Financial Restructuring and Bankruptcy partner Lee Harrington, Los Angeles Corporate partner Ellie Altshuler, Rochester Corporate partner Tyler Savage, and Buffalo Complex Commercial Disputes associate Tracey Scarpello are quoted.

21st-century influencer

Los Angeles Business Journal | July 29, 2018

Los Angeles Corporate partner Ellie Altshuler is quoted in this article for her outlook on challenges surrounding content ownership as the relationship between brands and social media influencers evolves.

Top 40 under 40

Los Angeles Daily Journal | June 24, 2018

Los Angeles corporate partner Ellie Altshuler was named as one of the top 40 attorneys in California under the age of 40 by the Los Angeles Daily Journal.

Law360 names attorneys who moved up the firm ranks in Q1

Law360 | May 06, 2018

In this roundup of promotions to partner and firm management positions, 14 attorneys from Nixon Peabody are highlighted. The 11 attorneys promoted to partner are Ellie Altshuler, Mark Beaudoin, Erik Birkeneder, Hannah Bornstein, Chris Browning, Barry Carrigan, Keri McWilliams, Matt Mullen, Steven Richard, Charles Tamuleviz and Alison Torbitt. In addition, Kenneth C. Lind was promoted to leader of the firms’ public finance practice group, Justin Thompson was promoted to office managing partner in LA, and Aaron Yowell was promoted to chief innovation officer.

Frances McDormands Diversity Dream for Hollywood Faces Hurdles

Bloomberg | March 14, 2018

Los Angeles IP counseling and transactions partner Ellie Altshuler is quoted in this story about the possibility of widespread adoption for “inclusion riders”— a clause in an entertainer’s contract that mandates a diverse cast and crew for the project.

Report: Esports, Social Media Stars Drive Digital Media Job Growth

Los Angeles Business Journal | February 15, 2018

Los Angeles IP counseling and transactions partner Ellie Altshuler is quoted in this article on what metrics are most important in measuring social media impact.

STYLE - Stating Her Fashion Case: Ellie Altshuler - Nixon Peabody

Los Angeles Business Journal | February 01, 2018

This feature of Los Angeles IP counseling & transactions partner Ellie Altshuler discusses her promotion to partner and how she fuses her practice in fashion law with her fashion style.


Ellie L. Heisler


Los Angeles

Phone: 213-629-6097

Fax: 844-868-4013

Loyola Law School, Los Angeles, J.D.

University of California, Los Angeles, B.A.



  • American Bar Association
  • Beverly Hills Bar Association
  • Los Angeles County Bar Association

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