Washington, DC. Law firm Nixon Peabody LLP advised TEGNA Inc. (NYSE: TGNA) subsidiary Premion, LLC, in its acquisition of demand-side advertising platform company Octillion Media, LLC.
The addition of Octillion Media will expand Premion’s capabilities in the growing Connected TV (CTV) marketplace by combining Octillion Media’s cutting-edge technology with Premion’s award-winning local CTV and Over-the-Top (OTT) advertising solution. The acquisition included the assets of Octillion Media and the stock of its subsidiary, Octillion Media India Private Limited.
“We congratulate the Premion and TEGNA teams on completing this deal,” said John Partigan, a partner in Nixon Peabody’s Corporate practice, who led the team advising TEGNA. “Octillion Media’s technology will enhance our client’s ability to meet their customers’ evolving local advertising needs.”
Octillion Media’s platform, developed specifically for local CTV/OTT advertising, was named the second-fastest-growing private media company in the United States on the 2022 Inc. 5000. As part of the transaction, the company’s employees, including Octillion Media CEO and co-founder Gabe Greenberg, will join the Premion team.
The Nixon Peabody deal team also included partners Conrad Adkins, Brian Kopp, Sean Clancy, Elizabeth Baio, Sorinel Cimpoes, Jenny Holmes, and Seth Neulight; counsel Jason Kunze and Kamau Coar; associates Jacalyn Smith and Samantha Lopes; and senior paralegal Margaret DiVito and paralegal Astrid McGruder.
For additional information on the deal, please see the TEGNA press release: TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities.