Health & Wellness

We focus on the future of the booming fitness and wellness industries, addressing client and investor needs at every stage of development.

Our approach

Now more than ever, people are taking preventative measures and changing the way they live and work to stay fit, energetic and healthy. From healthy eating to exercise, the focus on wellness, in all aspects of personal and corporate life, has increased dramatically. Fitness- and health-related businesses have expanded into a trillion-dollar market.

Shifting consumer behaviors and trends and evolving nutritional standards and health care policies are driving growth in the health and wellness industry and bringing new opportunities to companies in a variety of sectors. We leverage our breadth of experience, across several practice areas, to provide counsel and guidance attuned to the specific needs of the broad range of fitness and wellness companies and entrepreneurs, including:

  • Corporate formation, structuring and acquisitions
  • Branding, licensing and intellectual property
  • Regulatory guidance concerning fitness and wellness products, foods and beverages
  • Advising on investment issues
  • Employment issues for fitness and wellness companies
  • Corporate wellness programs
  • Privacy issues related to health and personal data
  • Franchising issues

Who we work with

  • Health and sports clubs
  • Boutique fitness studios
  • Exercise and fitness equipment manufacturers
  • Fitness video production companies
  • Nutritional supplement manufacturers
  • Wellness entrepreneurs
  • Natural food, beverage and products manufacturers
  • Wellness-related software developers
  • Hospitals and health care providers
  • Life sciences companies
  • Investors focused on fitness and wellness

Representative experience

  • Providing intellectual property counsel for evaluating wearable technology that measures physiological data, such as glucose levels, blood-oxygen saturation, blood pressure, and heart rate
  • Advising an employer-sponsored health plan with its contracting and HIPAA issues related to a wellness management solutions vendor
  • Advising reproductive health care company on compliance with U.S. and international privacy laws
  • Securing dismissal of a lawsuit attacking a fitness franchise’s transgender-friendly locker room policy
  • Assisting a life sciences company focused in the natural wellness sector in acquisition restructuring of a therapeutic healing creams company
  • Assisting a physical therapy organization in securing agreements and permissions to provide its services in various locations of a national fitness center
  • Serving as outside general counsel to a vegan snack company
  • Securing trademarks for a natural cosmetics and skincare company
  • Representing a private equity-backed physical therapy company in pursuing mergers and acquisitions and addressing regulatory issues
  • Representing a family office in its investment in a healthy gourmet snack food company
  • Providing legal counsel for a roll-up of cold-pressed juice retail operations in the United States and Canada
  • Providing legal counsel to a cold-pressed juice company on its equity raise

The Changing Legal Landscape in a Time of Pandemic

ConvergenceRI | January 25, 2021

Providence Health Care partner Chris Browning contributed this article identifying the legal trends in a post-pandemic world surrounding health care delivery, transactions, and employment agreements, where rapid policy interventions have altered the prevailing landscape.

Speaking of Health Law: COVID-19 GC Roundtable-Part 10 (podcast)

American Health Law Association | November 05, 2020

In this podcast episode, Washington, D.C. Health Care counsel Sarah Swank speaks with two health care general counsel about how their hospitals are managing the pandemic response, including how they are dealing with patient load and planning for the future, and supply and workforce issues.

Patent opportunities and dangers in the microbiome revolution

IAM | April 02, 2020

Boston Intellectual Property partner Mark FitzGerald discusses how the microbiome—the collection of microbes that occupy the human body—has become an increasingly fruitful source of insights for life sciences researchers looking to develop new therapeutics.

How algorithmic empathy will improve health care

Forbes | February 13, 2020

In his latest contributed column, Los Angeles Intellectual Property partner Erik Birkeneder writes about how health care AI technologies that demonstrate empathy can help improve patient satisfaction and engagement.

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